Fairmont Hotels & Resorts Introduces New Global Brand Campaign
🌎 Fairmont Hotels & Resorts launched the "Make Special Happen" global brand campaign directed by Jean Claude Thibaut, shot at Fairmont Royal York, Toronto. The campaign celebrates Fairmont's heritage and will run in two phases: May-July and September-October 2023. It targets North America, Canada, Asia, the Middle East, and Europe, emphasizing travel and lifestyle media. The initiative features unique experiences like "Special Happens… After Dark" and "Special Happens… In the Wild," across its 92 properties in 30 countries.
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