#ai #traveltech #distribution #hotelindustry #hedna #futureoftravel | Louis-Hippolyte Bouchayer
🌎 69% of travelers research before booking, and 73% of intent goes through search engines and OTAs. AI accounts for ~15% of travel discovery, with +250% YoY growth. Despite its influence, AI's ROI remains unclear. Traci M. from HEDNA highlighted that AI reveals intent contrasts like vibe vs. budget, yet the industry struggles to manage this complexity. Technology complements humans, enhancing rather than replacing them. Traci at Priceline effectively explained this AI and distribution narrative.
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