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Posts by author

Luke Jonas

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  • 2 min

The creative tsunami is here

  • Luke Jonas
  • 16 September 2025
📱 Meta's Andromeda AI and TikTok's algorithm advancements are transforming advertising on platforms into one-to-one hyper-personalized interactions. Brands must now provide more creative content than ever before, which is costly to produce manually. Tests show that increased creative diversity boosts revenue by 19% and ROAS by up to 38%. To address this, Nest Commerce's Hummingbird generates unlimited assets efficiently, ensuring brand safety and control. This innovation is set to revolutionize paid social media strategies.
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