Global Hotel Alliance’s Green Collection sees significant growth
🌍 Green Collection hotels saw a 16% increase in stays in 2024, favored by GHA DISCOVERY's 30 million members. The collection now covers 60 countries and 260 destinations, with 81% of properties located in Europe. Brands like Paramount Hotels, The Leela Palaces, Hotels and Resorts, and Lore Group joined in 2024. These hotels uphold sustainability with certifications from EarthCheck, Green Growth 2050, and Green Key. In 2024, Green Collection properties generated 71% of GHA's total revenue and 68% of total nights stayed, with stays 9% longer on average compared to other hotels.
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