Hotel distribution in the age of influencer marketing
📸 33% of French people are influenced by social networks for travel destinations, with the rate at 58% among those aged 25-34. A Phocuswright study shows 62% have booked a holiday influenced by social media. Influencers impact 28% of travellers’ hotel choices, with 37% often following their recommendations. Instagram and YouTube are top platforms at 68% and 67% influence, respectively. Pinterest is pivotal for 80% of users planning trips, with 68% deciding on purchases there.
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