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m.welsch

460 posts
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  • 2 min

A Viennese landmark to rebrand under the Sheraton flag

  • m.welsch
  • 5 November 2025
🏨 Located in Vienna's diplomatic quarter, the Hotel Savoyen Vienna will transform into a Sheraton, featuring 310 rooms and 1,000-square-metre ballroom. The renovation is part of a partnership between MHP Hotel AG, Mechelgasse 1 GmbH, and Marriott International. MHP aims to enhance its Austrian presence, with expected revenue of €180 million this fiscal year. The redesign targets business and conference travelers, leveraging Vienna's dynamic tourism growth. BWM Designers & Architects will lead the design efforts.
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  • 2 min

Puy du Fou prepares to open a new park

  • m.welsch
  • 5 November 2025
🎠 Puy du Fou plans a €700 million theme park in Bicester, Oxfordshire, opening in phases starting 2029. Spanning 150 hectares, it will have 20,000 trees, 5 km of hedgerows, and 16 hectares of meadows. The park will create 2,000 direct jobs and 6,000 indirect jobs, attracting 1.5 million visitors each year and generating €500 million locally. It will feature historical shows and is easily accessible from London, located near the M40 and Bicester railway station.
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  • 1 min

The Social Hub strengthens its global marketing team to support European expansion

  • m.welsch
  • 5 November 2025
📊 The Social Hub, led by CMO Trix van der Vleuten, has revamped its global marketing division to bolster growth across Europe. The restructuring focuses on enhancing collaboration, creativity, and alignment between global and local strategies.
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  • 2 min

The Social Hub strengthens its global marketing team to support European expansion

  • m.welsch
  • 5 November 2025
💻 Charlie Ayers, Rosa Dinnissen, and Shirley Kind are now part of the Amsterdam-based Social Hub's newly organized marketing team to enhance visibility. This B Corp-certified company has 21 hubs in 18 European cities, boasting over 10,000 rooms and 1,000 employees. With plans to expand in Turin and Lisbon, the Social Hub, founded by Charlie MacGregor, combines hotel, student, and coworking spaces, aiming for consistent brand recognition across Europe.
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  • 1 min

Hyatt expands its lifestyle portfolio in France

  • m.welsch
  • 5 November 2025
🇫🇷 Hyatt announced the opening of Hyatt Centric Reims, marking the brand's debut in France and expanding its European presence. This strategic move strengthens the Hyatt Centric portfolio, aligning with the company's growth objectives in Europe.
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  • 2 min

Hyatt expands its lifestyle portfolio in France

  • m.welsch
  • 5 November 2025
📍 Facing the Aisne-Marne Canal, Hyatt Centric Reims offers direct access to Reims' cultural landmarks, like Notre-Dame Cathedral and several Champagne Houses. The hotel has 155 guestrooms, a restaurant called Le Néo, eight meeting rooms, and a bar with an extensive Champagne selection. It reflects the character of the Champagne region with vineyard-inspired interiors. This is the first Hyatt Centric in France, providing personalized experiences as highlighted by Nicolas Benfodda, General Manager.
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  • 2 min

Premier Inn continues its expansion across secondary UK cities

  • m.welsch
  • 5 November 2025
🏨 Whitbread plans to start converting Verity House, South Bank, Leeds, into a Premier Inn in early 2026, with completion in spring 2027. Acquired in October 2024, this 44,000 sq ft project will bring £5.5 million in annual visitor spending, benefiting local businesses. It will join existing Leeds Premier Inns, and a 143-room project is also underway at Harewood Quarter. Whitbread aims for 125,000 UK rooms, emphasizing sustainability with 100% renewable electricity by 2025.
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Tomorrow’s trends: behind the quest for authenticity, the transformation of hospitality

  • m.welsch
  • 4 November 2025
🌍 Modern travellers, in a world overwhelmed by digital pressures, are shifting from merely sightseeing to seeking meaningful connections. Vanguelis Panayotis highlights how travel is evolving into a quest for authenticity, where individuals aim to escape daily routines and connect deeply with themselves, others, and the environment. This trend emphasizes emotional experiences over traditional tourism, reflecting a broader desire for genuine interactions and personal growth.
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  • 2 min

A new stage in Rotana’s development

  • m.welsch
  • 3 November 2025
🏨 Rotana has signed a deal for Rotana Jabal Omar – Makkah, a 655-key hotel near Al Masjid Al Haram, during the Future Hospitality Summit in Dubai. The project supports Saudi Vision 2030 by enhancing pilgrimage capacity and service quality. Rotana operates 12 hotels in Saudi Arabia and plans nine more. Makkah is expanding its hospitality infrastructure, with hotel rooms expected to increase from 63,000 to over 71,000 by 2027, aiming to host 30 million pilgrims annually by 2030.
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  • 1 min

European outdoor hospitality in transformation

  • m.welsch
  • 3 November 2025
🏖 European Camping Group (ECG), a leader in outdoor hospitality, has rebranded to ECG with a new brand architecture to enhance market presence and clarity. This strategic reorganisation targets the 2026 season.
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