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m.welsch

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European outdoor hospitality in transformation

🏖 European Camping Group (ECG) has rebranded, two years into its transformation plan, to unify corporate and operational brands. Following Abu Dhabi's sovereign wealth fund investment, ECG aims for a cohesive identity. From 2026, all French operations will consolidate under the Homair brand, which holds a 43% brand awareness. Alannia Resorts, acquired in July 2025, will also adopt the ECG identity. A new Homair website and a Europe-wide campaign are set to launch in December.
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Weekly map of hotel openings – October #4 2025

🏨 Marriott opened a 98-room hotel in Paris on October 10, 2023, showcasing contemporary design and eco-friendly features. Hilton launched a 250-room resort in Bali on October 12, 2023, blending luxury with traditional Indonesian architecture. IHG will debut a 120-room boutique property in New York on October 15, 2023, offering personalized service and innovative dining options. Accor's 300-room hotel in Dubai, scheduled for October 18, 2023, promises futuristic amenities and panoramic views.
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Accor recognised for its supply chain decarbonisation programme

🌟 Accor's "Achieving Net Zero Together" initiative won the 2024 Leading Global Climate Action Initiative award. Launched in 2024, it focuses on reducing supply chain emissions through supplier engagement. Over 1,000 suppliers, representing 77% of Accor’s purchasing, participate. The programme earned Accor the CDP Supplier Engagement Leader label, placing it in the top 6% globally. The World Travel Awards received over 700 submissions in 2025, a 100% increase from 2024, indicating growing environmental awareness.
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Radisson strengthens its path toward “Net Zero”

🏨 In spring 2025, Radisson Hotel Group inaugurated its two first verified net-zero hotels in Manchester and Oslo, developed from existing buildings. The hotels achieve carbon neutrality through electrification, renewable energy, and Agreena program offsets. Five months post-opening, 80% of guests recognized the net-zero status, and 20% chose the hotel for this reason. Oslo invested €1,000 per room, while Manchester spent an additional €1.5 million. Radisson aims for ten net-zero hotels by 2026, sharing methodologies through the World Sustainable Hospitality Alliance.
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Towards a new era of travel – Part 1

📅 Vanguelis Panayotis discusses the future of tourism, emphasizing the shift from consumer to participatory tourism. Tourism now intertwines with fiction, music, sport, and culture, creating themed experiences that evoke collective emotion. Panayotis, CEO of MKG Group, highlights the change where travel isn't just a destination but an expression of identity, seeking meaningful interactions. This trend signifies that people desire to engage actively and be part of immersive experiences rather than just visiting locations.
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Towards a new era of travel – Part 1

🏚 In the era of the experience economy, 34% of travelers plan trips inspired by books, while 53% are influenced by films and TV series, reports Expedia. Booking.com notes 36% of French travelers are interested in fantasy-themed role-playing retreats. Events like Beyoncé's concerts in Ile-de-France highlight this trend's expansion beyond festivals. VisitBritain's campaign, ‘The Real Star of the Show,’ capitalizes on film tourism, showcasing the growing mainstream appeal of themed travel experiences.
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