Posts by author

Maciej Czajka

60 posts

How to engage and upsell to different types of travellers

🏨 In the UK hospitality market of 2023, leisure travellers dominate, with increased demand for family-friendly and adventure holidays. Business travel contributed £3.17 billion from 6.4 million visits for work purposes, with 42% of UK travellers blending leisure into business trips. Personalisation and technology, such as AI and chatbots, are pivotal for engagement. Upselling strategies include tailored experiences for various traveller types, such as room upgrades, localised recommendations, and personalised digital communication. Eco-friendly options and unique local experiences cater to sustainable travellers, a growing segment due to environmental awareness.
View Post
Share

Building the right hotel tech stack: Essentials, challenges, and practical tips

🏨 Hotel tech stacks, comprising software and digital tools like PMS, channel managers, and guest messaging platforms, are crucial for optimizing operations, boosting revenue, and enhancing guest satisfaction. Essentials include cloud-based PMS, channel managers to synchronize inventory and rates, booking engines for direct reservations, RMS for pricing strategies, and CRM for personalized guest interactions. Integration is key to avoid disjointed workflows and data silos. HiJiffy is highlighted as a platform that automates guest communications and integrates with PMS and CRM. Hotels are advised to prioritize guest experience and scalable, user-friendly solutions.
View Post
Share
View Post
  • 6 min

Must-have hotelier services and how to promote them using AI

🏨 Hotelier services have evolved beyond just providing a room; they now include amenities like 24/7 reception, room cleaning, dining options, spa, gym, airport transfers, concierge service, pet-friendly amenities, and technological features such as automated check-in/out and AI chatbots. These services are key for enhancing guest experience and loyalty, impacting TRevPAR and helping hotels stand out. La Butte hotel in Brittany is an example, utilizing a chatbot to promote its restaurants and spa, resulting in easy booking access for guests. AI, particularly HiJiffy's tools, optimizes the promotion of hotel services through chatbots, personalized WhatsApp campaigns with impressive open rates of 93%, and widget campaigns for immediate visibility on hotel websites. These strategies lead to increased bookings and revenue without overburdening hotel staff.
View Post
Share
View Post
  • 5 min

Why and how to implement a flexible hotel pricing strategy?

📌 Over 52% of travellers consider the ability to cancel for free within 24 to 48 hours of arrival essential, as per the 2024 Adyen report. Flexible rates offer free or lower fee modifications or cancellations before a set date. Benefits include improved conversion rates, increased direct bookings, and optimised RevPAR. Strategies like website exclusivity, clear terms, and AI widget campaigns can enhance implementation. The Elysée Val d’Europe hotel tripled direct bookings using HiJiffy's AI widget campaigns. Risks like last-minute cancellations can be managed with strategies such as offering rescheduling and setting fair pricing.
View Post
Share
View Post
  • 4 min

Are hotel guests actually using room service apps?

🛈 A 2020 study revealed that 61% of Germans used mobile apps while traveling, yet many avoid downloading hotel service apps due to the hassle. HiJiffy's Guest Communications Hub, which uses AI Aplysia supporting over 130 languages, offers a download-free experience boosting hotel efficiency and revenue through upselling and direct bookings. Hotel apps with intuitive interfaces, system integration, and a focus on essential features are preferred. Web-based solutions are seen as less intrusive compared to native apps requiring downloads.
View Post
Share