Hilton's CIO thinks AI agents are doing what years of "book direct" ad campaigns couldn't: loosening the online travel agencies' grip on hotel …

Hilton CIO Michael Leidinger believes the OTAs' decline will benefit hotels, even while conceding that AI agents will likely charge commissions, too. The difference is that Hilton will get more bookings on its site and app.

Meta launched Muse earlier this month. It’s a new product, but the change it represents is something the travel industry has been discussing for some …

Join Skift and industry leaders for a webinar exploring how AI is changing hotel discovery and booking. Learn how travelers are using and trusting AI, why accurate property information matters more than ever, and what hotels can do now to ensure they’re accurately understood, confidently recommended, and easily booked.

Lot's of chat about Instinct AI today. Claims of already transacting $1B in sales, half of which is travel. Seems like a lot. 1. Discovery - it's …