Gucci is facing major backlash over AI promo for Milan Fashion Week. Days before new creative director Demna Gvasalia’s debut runway show, the brand released a series of AI-generated promotional… | Nick Tran | 44 comments
📸 Gucci faced backlash over AI-generated promo images for Milan Fashion Week. This controversy erupted days before creative director Demna Gvasalia’s debut show. Critics labeled the images as “AI slop,” questioning the alignment with Gucci's traditional craftsmanship. Gucci’s revenue dropped 22% year-over-year amid performance struggles. The brand has experimented with AI before, including AI artworks as NFTs and runway videos. The reaction highlights skepticism towards AI replacing human creativity in luxury fashion.
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