When a family books a hotel, they rely on star ratings, review scores, and the words “family-friendly” somewhere on the page. Star ratings measure service quality not whether a property…

Artificial intelligence is no longer a revolutionary idea in hospitality, but it is already shaping the way hotels operate and the way guests experience their stay. From automated booking systems…

Google gave my team and me early access to Veo within the Google Ads interface, so I ran it through a handful of real client accounts and am reporting back…

Spotify has evolved from a streaming platform to an interactive, multiformat ecosystem where fans come to listen, watch, and engage. As we’ve evolved, so have the ways we help brands…

The internet is a miracle of universal access to opportunity, inquiry and connection. And ads pay for that miracle. As Marc has long argued, “if you take a principle stand against…

"We made a pretty big shift a few years ago when we moved almost all of our media planning analysis - and in some cases buying - in-house, because we needed to be more agile."

Everyone is saying they want AI to improve workflows behind the scenes – but what does that really mean? One big opportunity: Speeding up setup and time to value for…

Your OTA bookings are increasing. But do you know why? It’s not because more people are choosing Booking.com. It’s because AI is sending them there without you knowing. 👀 OTAs…

Hotels keep asking the wrong question: “Who owns the guest?” Is it Google? Booking.com? Instagram? Your CRM? None of them. Because in hospitality, no one owns the guest. You don’t…