🌐 Tripadvisor's CEO reports ongoing declines in "flyby visitors" due to AI overviews. OpenAI partners with Expedia and Booking.com. Google launches Project Mariner, an AI agent for browsing, price monitoring, and booking. Only 15-25 million people pay for AI subscriptions, while 1.3 billion use free tools, leaving over 6 billion untouched by AI. Tour operators need direct booking systems and AI-friendly websites to stay relevant. AI commoditizes generic travel, increasing the value of bespoke experiences.

✈️ Airbnb might eventually launch flights, aiming to expand beyond its core home rentals by becoming a "travel concierge." Unlike hospitality brands like Hilton or Marriott, which don't offer flights, OTAs like Booking see flights enhancing the "connected trip." The question remains if consumers will turn to Airbnb for flights and how it would impact their home and hotel business. Industry reports have hinted at such moves since 2016. Will it succeed like OTAs or not add value like hotels?

🍴 February 27, 2026, Bangkok, Thailand: Shiji's Infrasys POS is deployed at MICHELIN-starred Baan Tepa Culinary Space. This system integrates operations, managing reservations and inventory, enhancing guest experiences. Chef Tam Chudaree Debhakam highlights its transformation of daily operations. James Liaw, Shiji's General Manager, emphasizes technology's role in Thailand's rapidly evolving F&B sector. Shiji supports 91,000 hotels globally with 5,000 employees, enhancing efficiency and service standards in hospitality.

🤖 Swix AI, a new AI automation platform, launched today to streamline destination marketing organizations (DMOs). Developed by a team with 16 years of industry experience, Swix AI reduces manual tasks like board reports and RFP responses via AI Teammates, reducing time from days to minutes. It integrates with tools like Gmail and Outlook and features customizable AI models such as GPT and Claude. Swix AI aims to maintain organizational knowledge, enhance productivity, and minimize onboarding time.

📈 In the early 2000s, the music industry predicted the end of record labels due to digitalization. Similarly, some believe AI will end OTAs like Booking.com. However, OTAs such as Booking.com and Expedia, backed by vast marketing budgets, are evolving with AI. Trust, budget advantages, and user interfaces give them an edge. Locations like Rovaniemi to Tromsø should focus on product superiority and unique branding to attract guests directly, rather than relying on OTA algorithms.