Investors Shift Focus to AI Agents as Potential Replacements for Booking.com and Expedia in Travel Industry
💵 Last week in Bangkok, the Skift Asia Forum spotlighted a shift in investment towards "OTA 2.0," with VCs betting on AI agents replacing platforms like Booking.com and Expedia. Investors aim to reshape hotel bookings, potentially squeezing independent hotels' margins for another 20 years. However, these hotels seek a simpler approach, akin to "OTA 0.0," focusing on direct guest interactions without intermediaries. Owners must question how much direct demand is at risk of being intermediated again.
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