Season 4 of The White Lotus Filming in Saint-Tropez Anticipates Surge in Local and Regional Travel Demand
🎬 28% of travelers now choose destinations based on TV and film, with 59% of Gen Z planning trips influenced by watched content (Travel Daily Media, January 2026). "The White Lotus" set a trend: Season 1 boosted Four Seasons Maui traffic by 425%, while Season 2 increased reservations at San Domenico Palace, Sicily, by 300% (Business Insider, February 2025). Season 4, set in Saint-Tropez, forecasts a shift to place-led demand, enhancing regional tourism across the Riviera.
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