Malte Karstan

📊 Google is projected to reach 99 billion weekly queries by 2026, but its growth rate is slowing. In contrast, ChatGPT is set to drive 29 billion weekly queries by the same year, representing 21% of global search queries. By 2026, Gartner predicts a 25% drop in traditional search engine volume, as users increasingly favor AI chatbots for direct answers. The search landscape is evolving, necessitating new SEO strategies that include AI-native platforms and optimized content for LLM consumption.