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Martin Soler

3 posts
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  • 6 min

146 – ITB, Platforms, AI and Revenue Mgmt

  • Martin Soler
  • 12 March 2026
What I saw at ITB, the platforms, the AI and what I thought. ChatGPT doesn’t want bookings, Reddit reviews, Dubai exaggerations. Hello, I had a bit of time to look…
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145 – Booking’s vision and the OTA repricing

  • Martin Soler
  • 26 February 2026
🏠 Airbnb CEO Brian Chesky predicts that within three years, apps won't have search boxes; travelers will describe an intent and AI will plan the journey. This shift toward AI-driven travel planning underscores the importance for hoteliers to structure data for seamless AI interaction. Additionally, there’s speculation that smart money is shifting from software to hospitality as AI changes the digital landscape. In tech, integration remains crucial to survive the fragmented hotel industry.
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144 – The failure of full self-service

  • Martin Soler
  • 19 February 2026
📄 In Bangkok, Louis Vuitton transforms a heritage building into the LV Hotel, merging hospitality with luxury branding. 🍾 Airbnb's CEO Brian Chesky credits AI integration for business growth, avoiding large data centers. 🚀 The glamping market booms with double-digit growth; Marriott joins the niche. ⛺️ Travel automation struggles with human-like itinerary accuracy, while the software industry thrives on specialized solutions in a transitional period. 💻
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  • Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility
  • Quicktext becomes Quinta. Tomorrow, your bookings will go through AI agents. Are you ready?
  • Tony Loeb standing in front of a brain and a lot of post it notes. Cover image for the podcast with LodgIQ discussing Generative AI in hotels.
    Why Generative AI Is Finally Changing Revenue Management
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