Matthew Proctor

📈 Google disabled the &num=100 parameter, impacting SEO tools' costs and data accuracy. On September 10, impressions dropped by 35,431 on desktop, plummeting to 149,673 by September 13. The change increases the cost of tracking SERP results tenfold for SEO tools. Keyword research and competitive analysis become harder as delving deep into SERPs is more difficult. Google Search Console data might now reflect more accurate user engagement metrics, reducing bot traffic influence.