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Posts by author

Maurice Ajanaku

4 posts
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  • 3 min

Sunday Curation #7

  • Maurice Ajanaku
  • 31 March 2025
Stories, ideas, and moments that inspired meโ€”across luxury and beyond. Editorโ€™s Note If last week was about legacy, this week is about imagination. Luxury continues to stretch its boundaries; not…
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  • 5 min

The Hidden Power of Ritual in Luxury: How to Make Your Brand Unforgettable

  • Maurice Ajanaku
  • 19 March 2025
Why intentional choreography turns a product into an experienceโ€”and how you can apply it. Working in the luxury industry, Iโ€™ve come to believe something fundamental: Luxury doesnโ€™t live in the…
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  • 1 min

Maurice Ajanaku on LinkedIn: #luxurystrategy #exclusivity #scarcityinluxury #luxurybranding #hermรจsโ€ฆ

  • Maurice Ajanaku
  • 27 February 2025
๐Ÿ’Ž ๐—ง๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ณ๐˜‚๐—น ๐˜๐—ผ๐—ผ๐—น ๐—ถ๐—ป ๐—น๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป, ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ฒ, ๐—ผ๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ดโ€”๐—ถ๐˜โ€™๐˜€ ๐˜€๐—ฐ๐—ฎ๐—ฟ๐—ฐ๐—ถ๐˜๐˜†. Luxury brands donโ€™t just sell productsโ€”they sell ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€. The harder something is to obtain, the more desirable…
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  • 3 min

The Evolution of Exclusivity: How Luxury Brands Are Redefining Access

  • Maurice Ajanaku
  • 13 February 2025
Why True Luxury is No Longer About What You Own, But What You Experience For years, I believed exclusivity in luxury was simple: if everyone could have it, it wasnโ€™t…
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