Sunday Curation #7
Stories, ideas, and moments that inspired me—across luxury and beyond. Editor’s Note If last week was about legacy, this week is about imagination. Luxury continues to stretch its boundaries; not…
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Maurice Ajanaku
4 posts
The Hidden Power of Ritual in Luxury: How to Make Your Brand Unforgettable
Why intentional choreography turns a product into an experience—and how you can apply it. Working in the luxury industry, I’ve come to believe something fundamental: Luxury doesn’t live in the…
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Maurice Ajanaku on LinkedIn: #luxurystrategy #exclusivity #scarcityinluxury #luxurybranding #hermès…
💎 𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘁𝗼𝗼𝗹 𝗶𝗻 𝗹𝘂𝘅𝘂𝗿𝘆 𝗶𝘀𝗻’𝘁 𝗱𝗲𝘀𝗶𝗴𝗻, 𝗽𝗿𝗶𝗰𝗲, 𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—𝗶𝘁’𝘀 𝘀𝗰𝗮𝗿𝗰𝗶𝘁𝘆. Luxury brands don’t just sell products—they sell 𝗮𝗰𝗰𝗲𝘀𝘀. The harder something is to obtain, the more desirable…
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The Evolution of Exclusivity: How Luxury Brands Are Redefining Access
Why True Luxury is No Longer About What You Own, But What You Experience For years, I believed exclusivity in luxury was simple: if everyone could have it, it wasn’t…
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