Agentic Commerce is a Collective Hallucination
🛒 Retailers face the agentic commerce hype, fearing commoditization and disrupted retail media. Despite headlines predicting an AI-driven shopping revolution, skepticism remains. Agentic commerce, where AI handles complete purchases, lacks retailer support and consumer evidence. With Amazon and Shopify controlling over 50% of US eCommerce, agentic commerce's impact is questionable. Previous trends like metaverse commerce, voice commerce, and shoppable TV failed to thrive, casting doubt on agentic commerce's potential.
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