Mert Damlapinar

💸 In 2023, 60%+ of retail sales are digitally influenced, projected to reach 70% by 2027. L'Oréal achieved over 100 million AR try-on sessions across 31 brands in 72 countries, leading in beauty influencer marketing with a 29% market share and seeing 20-80% higher conversion rates. Digital tactics include geo-targeted ads with a 23% in-store sales lift and proper attribution improving marketing ROI by 15-25% within a year. Brands creating discovery ecosystems see a 35% higher conversion rate.