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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
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    • Hotel Operations
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    • Innovation
    • Market Trends
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Posts by author

Michael J. Goldrich

11 posts
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  • 2 min

If AI Picks the Hotel, You're Not a Brand. You're Inventory. At the Progress Conference, economist Tyler Cowen shared a throwaway anecdote that every hotel commercial leader should lose sleep over:… | Michael J. Goldrich | 15 comments

  • Michael J. Goldrich
  • 19 November 2025
If AI Picks the Hotel, You’re Not a Brand. You’re Inventory. At the Progress Conference, economist Tyler Cowen shared a throwaway anecdote that every hotel commercial leader should lose sleep…
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  • 2 min

Virgin Voyages Cut Creative Costs by 35% With AI. Why Are Hotel Teams Still Manually Building Campaigns? Google Just Changed the Game Google’s new Gemini Enterprise is a full-blown AI… | Michael J. Goldrich

  • Michael J. Goldrich
  • 16 October 2025
Virgin Voyages Cut Creative Costs by 35% With AI. Why Are Hotel Teams Still Manually Building Campaigns? Google Just Changed the Game Google’s new Gemini Enterprise is a full-blown AI…
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  • 2 min

Expedia Is Training AI to Bypass Your Hotel Website. 🆕 Expedia partnered with Perplexity to launch a free AI-powered browser called Comet. It plans trips, compares hotels, creates itineraries… | Michael J. Goldrich | 16 comments

  • Michael J. Goldrich
  • 9 October 2025
Expedia Is Training AI to Bypass Your Hotel Website. 🆕 Expedia partnered with Perplexity to launch a free AI-powered browser called Comet. It plans trips, compares hotels, creates itineraries, and…
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  • 2 min

Marriott Is Testing AI. Kayak Is Weaponizing It. Kayak’s about to launch natural language search. Two weeks. Guests will be able to type exactly what they want in everyday terms. Not filters.… | Michael J. Goldrich

  • Michael J. Goldrich
  • 19 September 2025
Marriott Is Testing AI. Kayak Is Weaponizing It. Kayak’s about to launch natural language search. Two weeks. Guests will be able to type exactly what they want in everyday terms.…
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  • 3 min

Why Hotels Must Rethink Their Search and Digital Strategy

  • Michael J. Goldrich
  • 27 June 2025
Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Founder and Chief Advisor at Vivander Advisors. Each month, Michael explores the latest AI trends and innovations shaping the…
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  • 4 min

Image Generation and the New Creative Advantage for Hotels

  • Michael J. Goldrich
  • 29 May 2025
Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Chief Experience Officer at The Hotels Network and Founder and Chief Advisor at Vivander Advisors. Each month, Michael…
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  • 4 min

Vibe Marketing: The Automation Strategy Built for Small Hotel Teams

  • Michael J. Goldrich
  • 30 April 2025
Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Chief Experience Officer at The Hotels Network and Founder and Chief Advisor at Vivander Advisors. Each month, Michael…
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  • 5 min

The AI Revolution in Hospitality: Why Voice Agents Are Changing the Game for Hoteliers

  • Michael J. Goldrich
  • 3 April 2025
Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Chief Experience Officer at The Hotels Network and Founder and Chief Advisor at Vivander Advisors. Each month, Michael…
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  • 5 min

Is Operator the Death of Traditional Search for Hotel Websites?

  • Michael J. Goldrich
  • 6 March 2025
Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Chief Experience Officer at The Hotels Network and Founder and Chief Advisor at Vivander Advisors. Each month, Michael…
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  • 3 min

Evolving Hospitality Trends and AI-Driven Technologies: What’s Next for Hoteliers?

  • Michael J. Goldrich
  • 18 April 2024
AI is already emerging as a game changer in the hospitality industry, reshaping guest experiences and revenue strategies for hoteliers. Shifting to AI-driven platforms like chatbots, visitors expect immediate, relevant…
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