Michael J. Goldrich

2 min

If AI Picks the Hotel, You're Not a Brand. You're Inventory. At the Progress Conference, economist Tyler Cowen shared a throwaway anecdote that every hotel commercial leader should lose sleep over:… | Michael J. Goldrich | 15 comments

If AI Picks the Hotel, You’re Not a Brand. You’re Inventory. At the Progress Conference, economist Tyler Cowen shared a throwaway anecdote that every hotel commercial leader should lose sleep…

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2 min

Virgin Voyages Cut Creative Costs by 35% With AI. Why Are Hotel Teams Still Manually Building Campaigns? Google Just Changed the Game Google’s new Gemini Enterprise is a full-blown AI… | Michael J. Goldrich

Virgin Voyages Cut Creative Costs by 35% With AI. Why Are Hotel Teams Still Manually Building Campaigns? Google Just Changed the Game Google’s new Gemini Enterprise is a full-blown AI…

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2 min

Expedia Is Training AI to Bypass Your Hotel Website. 🆕 Expedia partnered with Perplexity to launch a free AI-powered browser called Comet. It plans trips, compares hotels, creates itineraries… | Michael J. Goldrich | 16 comments

Expedia Is Training AI to Bypass Your Hotel Website. 🆕 Expedia partnered with Perplexity to launch a free AI-powered browser called Comet. It plans trips, compares hotels, creates itineraries, and…

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2 min

Marriott Is Testing AI. Kayak Is Weaponizing It. Kayak’s about to launch natural language search. Two weeks. Guests will be able to type exactly what they want in everyday terms. Not filters.… | Michael J. Goldrich

Marriott Is Testing AI. Kayak Is Weaponizing It. Kayak’s about to launch natural language search. Two weeks. Guests will be able to type exactly what they want in everyday terms.…

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3 min

Why Hotels Must Rethink Their Search and Digital Strategy

Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Founder and Chief Advisor at Vivander Advisors. Each month, Michael explores the latest AI trends and innovations shaping the…

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4 min

Image Generation and the New Creative Advantage for Hotels

Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Chief Experience Officer at The Hotels Network and Founder and Chief Advisor at Vivander Advisors. Each month, Michael…

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4 min

Vibe Marketing: The Automation Strategy Built for Small Hotel Teams

Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Chief Experience Officer at The Hotels Network and Founder and Chief Advisor at Vivander Advisors. Each month, Michael…

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5 min

The AI Revolution in Hospitality: Why Voice Agents Are Changing the Game for Hoteliers

Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Chief Experience Officer at The Hotels Network and Founder and Chief Advisor at Vivander Advisors. Each month, Michael…

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5 min

Is Operator the Death of Traditional Search for Hotel Websites?

Welcome to “The AI Advantage,” a monthly series by Michael J. Goldrich, Chief Experience Officer at The Hotels Network and Founder and Chief Advisor at Vivander Advisors. Each month, Michael…

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3 min

Evolving Hospitality Trends and AI-Driven Technologies: What’s Next for Hoteliers?

AI is already emerging as a game changer in the hospitality industry, reshaping guest experiences and revenue strategies for hoteliers. Shifting to AI-driven platforms like chatbots, visitors expect immediate, relevant…

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If AI Picks the Hotel, You're Not a Brand. You're Inventory. At the Progress Conference, economist Tyler Cowen shared a throwaway anecdote that every hotel commercial leader should lose sleep over:… | Michael J. Goldrich | 15 comments

Virgin Voyages Cut Creative Costs by 35% With AI. Why Are Hotel Teams Still Manually Building Campaigns? Google Just Changed the Game Google’s new Gemini Enterprise is a full-blown AI… | Michael J. Goldrich

Expedia Is Training AI to Bypass Your Hotel Website. 🆕 Expedia partnered with Perplexity to launch a free AI-powered browser called Comet. It plans trips, compares hotels, creates itineraries… | Michael J. Goldrich | 16 comments

Marriott Is Testing AI. Kayak Is Weaponizing It. Kayak’s about to launch natural language search. Two weeks. Guests will be able to type exactly what they want in everyday terms. Not filters.… | Michael J. Goldrich

Why Hotels Must Rethink Their Search and Digital Strategy

Image Generation and the New Creative Advantage for Hotels

Vibe Marketing: The Automation Strategy Built for Small Hotel Teams

The AI Revolution in Hospitality: Why Voice Agents Are Changing the Game for Hoteliers

Is Operator the Death of Traditional Search for Hotel Websites?

Evolving Hospitality Trends and AI-Driven Technologies: What’s Next for Hoteliers?

Executive Guide on Hyperautomation for Hospitality Leaders

New guide: “From Revenue Manager to Commercial Strategist”

What does exceptional hospitality look like today? Download SOCIETIES Magazine

What is MCP FOR HOTELS In Simple Terms

AAA: 122.4 Million Travelers Expected to Go 50 Miles or More Over Year-End Holiday Period

Boom and StayFi announce integration enabling instant AI-powered marketing from guest WiFi data

AI companies rally around MCP as the next internet standard

Chedi Hospitality appoints new president and group CEO

Executive Guide on Hyperautomation for Hospitality Leaders

New guide: “From Revenue Manager to Commercial Strategist”

What does exceptional hospitality look like today? Download SOCIETIES Magazine

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