Mike Adams

📑 Ira Vouk, MBA, discusses the Model Context Protocol (MCP) and its impact on hotel distribution. MCP, an open standard developed by Anthropic, enhances API usability without being tied to specific models. It opens the door for “next-gen OTAs” with AI applications connecting to multiple MCP Servers. The discussion highlights the contrast between centralized platforms and direct bookings, while noting conversational AI's potential for personalized travel recommendations. Industry-wide initiatives face challenges against agile private competitors.