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Mohit Soni

2 posts
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  • 6 min

Why Travel AI needs a new UI

  • Mohit Soni
  • 11 January 2026
🗺️ Since mid-2024, travel AI faces challenges with chat-based UIs as users demand immersive experiences. Generic AI chatbots struggle with diverse travel needs, compelling users to visit over 240 pages for a booking decision. Structural issues include siloed data and misaligned business incentives. By 2025, AI enhanced operational efficiency in travel; however, the focus is shifting towards user experiences. 2026 is expected to prioritize immersive interfaces over smarter chatbots, adapting to traveler needs and enhancing engagement.
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  • 1 min

#traveltech #ai #productdesign #ux #futureoftravel | Mohit Soni

  • Mohit Soni
  • 11 January 2026
💻 Travel AI's evolution? Not just smarter models, but innovative User Interfaces. Current AI chat interfaces trap travelers in a "Scroll Trap," making decisions cumbersome by relying on memory for organizing flights and hotels. Travel decisions are emotional and visual, requiring a Dynamic UI for a holistic experience. A smarter LLM isn't the answer—it’s about enhancing user experience through design. 🌍 #TravelTech #AI #ProductDesign #UX #FutureOfTravel
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