Why Travel AI needs a new UI
🗺️ Since mid-2024, travel AI faces challenges with chat-based UIs as users demand immersive experiences. Generic AI chatbots struggle with diverse travel needs, compelling users to visit over 240 pages for a booking decision. Structural issues include siloed data and misaligned business incentives. By 2025, AI enhanced operational efficiency in travel; however, the focus is shifting towards user experiences. 2026 is expected to prioritize immersive interfaces over smarter chatbots, adapting to traveler needs and enhancing engagement.
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