Nicholas Ward

💸 September 2025, a pivotal discussion emerges around the Agentic Commerce Protocol, introducing a transformative new buy button. This marks the “suddenly” phase of agentic commerce impacting commerce media. Key actions include: reading clear standards, elevating product/data quality, designing hybrid model experiments, unique partner tracking, and restructuring value beyond CPC/CPM. Future-proof commerce media networks are envisioned as foundational shopping infrastructure, rather than mere ad platforms.