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Posts by author

Nicolas Audiffren

4 posts
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  • 11 min

5 ways to increase hotel revenues

  • Nicolas Audiffren
  • 15 February 2023
Increasing the revenue of a property is a daily objective for a manager. While this is a common goal, there are different ways to achieve it. It can be different…
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  • 3 min

Why is a PMS often underutilized?

  • Nicolas Audiffren
  • 6 August 2022
The PMS or Property Management Software is at the heart of a hotel’s operations due to its multiple functionalities. More often than not, the PMS is not used to its…
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  • 2 min

How to increase your hotel’s direct bookings

  • Nicolas Audiffren
  • 17 June 2022
In the hotel industry we often hear about “direct booking”, but what does it really entail? A direct booking is a booking made directly through the hotel, either via its…
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  • 3 min

Why customer reviews matter

  • Nicolas Audiffren
  • 5 May 2022
With our use of the Internet and the rise of new technologies, online social engagement has increased tenfold, particularly with customer reviews. Digital word of mouth is growing and several…
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