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NRN staff Datassential Ally MacConchie

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  • 1 min

Mild, hearty, comforting Japanese curry

  • NRN staff Datassential Ally MacConchie
  • 10 March 2025
🍛 Japanese curry, known for its mild and comforting taste, has seen a 120% increase on U.S. menus over the last four years. With half of the U.S. population familiar with it, its sweet and accessible flavor appeals particularly to Asian and millennial consumers, with 19% having tried it. Its growing accessibility in U.S. grocery stores reflects the rising interest in globally inspired comfort foods. Fast-casual chain Tender Greens features a Japanese chicken curry dish.
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