Salud Beverages Expands RTD Market in India with $1.1M Funding and New Product Launches
🍹 India is embracing RTDs, shifting from flavored options like Bacardi Breezer to clear spirits with natural flavors. Salud Beverages, a Karnataka startup, redefines RTDs as a lifestyle. Their Salud G&T 2.0, India's first bottled gin and tonic, has sold over 250,000 bottles in Karnataka. Expansion plans include Goa and Odisha, backed by a $1.1M investment featuring actor Rana Daggubati. Salud's new offerings, Salud Fiesta and Salud Strong Cranberry, cater to evolving taste preferences for fruity, lower-strength drinks.
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