OTA Insight

4 min

The Secret to Longer Guest Stays? Predictive Personalization Powered by AI

True engagement begins with understanding people. Every traveler arrives on a hotel website with their own story, preferences, and hopes for their stay. Predictive Personalization acts on that story by…

View Post

View Post

4 min

2025 Black Friday Report: Hotels With Website Campaigns Grew Direct Revenue by 60.5%

Black Friday continues to be one of the most influential moments of the year for hotel direct channel performance, driving shifts in traveler behavior that extend well beyond a single…

View Post

View Post

5 min

Winter Wonders: Inspiring Guests Through Every Seasonal Moment

Winter brings with it a special kind of magic. For hoteliers, it is more than just the festive sparkle of Christmas lights or the buzz of New Year’s Eve celebrations.…

View Post

View Post

4 min

This Is Hotels’ iPhone Moment

By Juanjo Rodriguez ChatGPT recently launched Apps, a new way for brands to show up in AI conversations. And I mean show up everywhere. When the iPhone App Store launched…

View Post