Paige Lopez - 10 Minutes News for Hoteliers

3 min

Beyond the Room: The Art of Cross-Selling in Hospitality

🏨 Cross-selling in hotels can boost sales by up to 20% and increase profit margins by 30%. Le Narcisse Blanc highlights on-site amenities like spa and dining to attract wellness seekers. Hotel Royal Luxembourg offers personalized stays with local experiences, enhancing guest interaction. Maison Albar features luxury car rentals, including the Porsche 911 Cabriolet, for an exclusive experience. Hotel Forsthaus Fürth prompts restaurant reservations post-room booking to increase dining uptake and enhance guest satisfaction.

3 min

Solo Travelers Are on the Rise — Is Your Website Ready to Welcome Them?

🗺️ More than half of travelers will go solo in 2024, a market projected to grow from $482.5 billion to over $1.5 trillion by 2033. Hotels are capitalizing by personalizing digital experiences for solo guests, offering 10% discounts on single rooms, and highlighting unique perks. Locations like The Lindenberg, Le Victoria, Eremito Hotel, and Atlantic Hotels are crafting messages and spaces that cater to the independence, connection, and relaxation sought by solo travelers.

3 min

Unlock Rate Confidence: Strategies to Win the Direct Booking Game

💾 Hoteliers must ensure direct rates are competitive amidst increasing price sensitivity and fragmented booking journeys. Tools like BenchDirect offer real-time visibility and benchmarking across OTAs and metasearch platforms. Real-time Price Comparison and features like Inliners and Price Match maintain rate integrity while enhancing transparency and trust. Personalized messaging, including predictive personalization for low-intent visitors and exit messages, bolsters direct booking conversion by communicating unique direct booking perks tailored to user behavior.

3 min

How The Sofia Hotel is Blending Tradition and Technology with their AI Receptionist

🏨 The Sofia Hotel in San Diego, California, established in 1926 and part of Historic Hotels of America, distinguishes itself with a blend of timeless charm and modern technology. As the first in North America to adopt KITT, an AI receptionist named "Isabella," the hotel enhances guest services as it nears its 100th anniversary. KITT provides real-time, multilingual support, addressing inquiries and boosting service efficiency, essential as the hotel operates 24/7 and caters to an international clientele.

Lighthouse Acquires The Hotels Network to Add Hospitality Marketing Capabilities to Its Commercial Platform

📢 Lighthouse acquires The Hotels Network on April 16, 2025, in London, U.K., merging AI-driven marketing with their commercial intelligence platform. The Hotels Network, founded in 2015, aids over 20,000 hotels in 100+ countries, including brands like Minor Hotels and H World International, increasing direct bookings by an average of 32%. Lighthouse, used by 70,000 hotels in 185 countries, integrates pricing intelligence, business intelligence, among other features, to enhance hoteliers' direct booking strategies.

1 min

The Truth Behind KITT’s ‘Dog Talk’

😉 On April 1st, a joke about KITT speaking dog language was shared, highlighting KITT's real capabilities in the hospitality industry. KITT, an AI assistant, offers 24/7 multichannel support in over 40 languages, streamlining bookings and automating responses. Its advanced features aim to enhance customer service and operational efficiency in hotels.

4 min

Own Your Hotel’s AI Shift: Embracing Innovation for Smarter Hospitality

🏨 AI is revolutionizing the hospitality industry, with hoteliers embracing AI-driven innovations to stay competitive. The video series "Own Your Hotel’s AI Shift," launched in October 2024, features insights on AI integration in hotel strategies and operations. Experts underline the importance of AI literacy, with Michael J. Goldrich emphasizing consistency in generative AI use. Florencia Cueto spotlights AI's role in personalization and operational efficiency. Ira Vouk and Shane O'Flaherty discuss selecting valuable AI solutions and the future of AI agents in enhancing guest interactions. The series offers a blueprint for using AI to boost hotel strategy and performance.

3 min

Unique Website Content for Every Visitor with Swaps

💾 Introducing Swaps, a new website personalization tool for the hotel industry that requires no technical skills. Simply add one line of code to dynamically replace text and images based on visitor profiles with no impact on SEO or loading times. Customize content for couples, families, social media visitors, or specific countries to increase bookings by engaging with guests more meaningfully. Monitor performance with a user-friendly dashboard and integrate with THN messaging for a consistent experience.

2 min

The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards

🏨 The Hotels Network (THN) was awarded 2025's #1 Direct Booking Tool by Hotel Tech Report for the third consecutive year and runner-up for Hotel Rate Parity. These awards are based on feedback from verified hotel technology users in over 120 countries. THN's platform is celebrated for its ease of use, personalization, AI-driven technology, and a customer success team that acts as an extension of clients' teams. HotelTechReport is the global authority in hotel technology with more than 1.8 million software buyers annually, providing unbiased reviews and data-driven recommendations.

3 min

The AI Advantage in 2025: A Look at What’s Ahead in Hospitality and How to Prepare

🏨 In 2025, the hospitality industry leverages AI for personalized guest interaction, with tools like KITT handling bookings and upselling. Personalization is key, with AI predicting preferences for tailored experiences. AR and AI itinerary generators enhance stays and drive loyalty. Hotel staff roles evolve, requiring investment in AI literacy to manage strategic responsibilities and adapt to changes. Hotels embracing these trends stay competitive and offer a blend of technology and human connection.

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