I may die of boredom if I see another macaron or fruit "VIP amenity" in a five-star hotel. Itโs always the same: a long plate, a black slate, a dome, some unnaturally glossy discs, and a note soโฆ | Paul Russell | 41 comments
🍪 Luxury hotels often provide standardized VIP amenities like macarons, which are becoming unremarkable due to predictability. Behavioral science suggests unexpected gestures, such as replacing shaving foam at Trident Chennai or offering espresso at Sofitel Mumbai, create lasting impressions. Personalized experiences evoke loyalty and delight more than routine offerings. The real essence of luxury lies in the unexpected and thoughtful gestures that make guests feel special, beyond the typical offerings found in many high-end accommodations.
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