Pedro Colaco - 10 Minutes News for Hoteliers

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The big brands keep bragging that 70 percent of their bookings come from loyal guests. It’s the boldest fiction in hospitality. The loyalty trick is simple. A guest gives you an email for a discount… | Pedro Colaco

🏨 More than 50% of “loyal” hotel members don't repeat a stay within a year, challenging the hospitality industry's claims of 70% loyalty-driven bookings. Brands often count members based on mere email sign-ups for discounts, falsely presenting it as repeat business. Frequent travelers tend to settle on preferred hotels by their third trip. Independent hotels should focus on true loyalty, fostering a few hundred repeat guests over millions of inactive members.

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Accor just admitted what everyone else pretends not to see — you can’t mix a big brand OTA with a lifestyle brand. Accor’s board just approved exploring an IPO for Ennismore: home to The Hoxton… | Pedro Colaco | 10 comments

📈 Accor, a major hotel group, has decided to explore an IPO for Ennismore, which includes lifestyle brands like The Hoxton and SLS Hotels. Accor aims to separate its lifestyle brands from its main distribution platform. While competitors like Marriott and Hilton still blend these operations, Accor realizes lifestyle thrives on uniqueness, not the uniformity of big brand OTAs. This strategic split highlights a need for true brand differentiation and independence in managing the guest experience.

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You could walk WTM in 20 minutes this year. Smallest WTM floor ever. Biggest signal shift yet. Booths shrank. Budgets too. Only Amadeus and RateGain held real ground. But everyone was still… | Pedro Colaco

📈 WTM, November 2025: The smallest floor yet allowed attendees to walk it in 20 minutes. Amadeus and RateGain were prominent, while others, like Cendyn and Sojern, opted for smaller booths but bigger discussions. SiteMinder hosted an in-demand party, now expanded from 50 attendees to many industry leaders, including co-founder Mike Rogers. The emphasis shifted from AI buzzwords to practical applications. The event was smaller in size but richer in meaningful dialogue.

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Coach became cool again. Modern Retail reports over half of Coach's new North American customers are Millennials and Gen Z. Why? Craft, nostalgia, and values beat hype and logos. A 1940s leather… | Pedro Colaco

👜 Over 50% of Coach's new North American customers are Millennials and Gen Z, drawn to craftsmanship, nostalgia, and values over hype. Originally a 1940s leather brand, Coach has reinvented itself as a Gen Z luxury statement without launching new products. Lessons for boutique hotels: emphasize craft, adopt circular design, tell compelling stories, and offer accessible luxury. Coach's approach: redefine heritage to appeal to younger generations. Can hotels follow suit?

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Deflagging is having a moment. Travelers don’t want identical rooms with different logos. They want story, design, emotion. For the first time, investors are following their lead. Boutiques now… | Pedro Colaco | 19 comments

🏨 Boutiques have dethroned branded hotels as top earners in key markets, according to STR 2024. Investors are shifting focus to independents, recognizing their ability to adapt quickly to trends in wellness, F&B, and AI. Dior and Gucci's collaborations with iconic independents like The Colony Palm Beach and Hotel Savoy Florence highlight this shift. Family offices and institutional investors are favoring these high-margin, less competitive opportunities, marking a transformative moment for the hospitality industry.

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#hoteltech #guestexperience #traveltech #hotelmanagement #digitaltransformation #hypercommerce | Pedro Colaco | 18 comments

🛠 Landed in Miami at 10:30 PM, the traveler struggled with an online check-in process involving six screens. Despite digital promises of speed, the check-in felt redundant, with repeated requests for name, address, and credit card. By 11:15 PM, at the hotel desk, card and ID were required again. The observation is that most check-ins prioritize data reporting over guest convenience, turning the process into a cumbersome task rather than a seamless experience. #HotelTech #GuestExperience

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#agenticai #hoteltech #directbookings #travelinnovation #hospitalitystrategy #otadisruption #connectedtrip #hypercommerce | Pedro Colaco | 41 comments

💻 Glenn Fogel acknowledged at Skift that Booking.com faces disruption from Agentic AI. Partnered with OpenAI, Google, and Microsoft, Booking.com aims to leverage its data and scale. However, new tech bypasses OTAs, directly accessing inventory and pricing. This change could eliminate paid search, display ads, and 15% commission fees, empowering hotels to compete on product, experience, and value. To capitalize, hotels need machine-readable content and seamless booking flows. Otherwise, OTAs might continue to dominate.

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#hoteltech #operationalefficiency #guestexperience #directbookings… | Pedro Colaco | 10 comments

🛌 Hotels globally are facing staffing shortages, straining operations. Modern technology offers a solution: let guests opt out of housekeeping for a $10 rebate. This reduces room cleaning, lowers costs, and satisfies eco-conscious guests. Current booking systems often compel unwanted services due to outdated tech and poor personalization. Progressive hotel tech allows “no” choices, yielding better margins and happier clientele. Can your tech adapt to a less-is-more strategy? #HotelTech #GuestExperience

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