Hotel industry moves into AI: from improving experiences to optimising pricing
📡 Digital Enterprise Show, Europe's largest event focused on exponential technologies, scheduled for 11-13 June in Malaga, Spain, will host the Tourism and Hospitality forum, emphasizing AI's role in hotel and tourism industry transformation. Industry experts like Lucía Martínez of AR Hotels & Resorts and Antonio Andújar from Palladium Hotel Group will discuss business evolution, influenced by technology's impact on customer experience and operational efficiency. Notable speakers, including Pilar Crespo of Booking.com and Ricardo Fernández of Destinia, will share success stories involving bots and AR/VR technologies. The summit will also delve into regulation, data protection, and necessary skills for leveraging technology within the hospitality sector, with contributions from executives at Boho Club Marbella, BlueBay Hotels, Ilunion Hotels, and others.
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