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Remko West

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When your government adds 12% to your costs overnight

💸 Starting January 2026, the Netherlands will increase accommodation VAT from 9% to 21%. Hoteliers are exploring strategies to adapt, such as bundling F&B, which remains taxed at 9%, in room packages. Membership models with a €99 annual fee offer discounted rates, potentially altering VAT implications. Hotels are also pivoting to workspace offerings and event hosting to exploit more favorable tax rates. Adaptation is key for survival in this evolving tax landscape.
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#xotels #revenuemanagement #hotelmanagement #artificialintelligence #ai #hotelindustry #hotelstrategy | Remko West | 11 comments

🏨 Last week, the hotel industry explored AI in revenue management. A revenue manager discussed a 30% rate increase recommendation for next Thursday, taking 6 minutes and three dashboards to explain. Unlike other industries, hotels lag in AI adoption. Effective AI systems are transparent, relevant, and allow human override. Transparency involves clear explanations like "medical conference in town" instead of vague suggestions. The key is AI learning from human input, enhancing rather than replacing human judgment.
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