It’s Not Just About The Room: Curating Experience-First Itineraries for Affluent Guests
🏨 In today's luxury hotel market, mere amenities aren't enough. Hotels need to curate bespoke experiences to captivate high-net-worth travelers. This includes personalized itineraries featuring private winery tours, exclusive museum access, and intimate dining with local chefs. Offering these unique stories enhances guest loyalty and engagement. Even four-star brands are adopting this approach, as millennials and Gen Z seek meaningful, authentic experiences. The key? Genuine, thoughtfully designed elements that surprise and engage guests.
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