Bob W opens five new locations in London…
📍 Five new Bob W hotels are opening in London, Rome, and Florence, with two locations already welcoming guests. 265 rooms span over 8,000 square meters. Bob W London Hyde Park opened nine days post-lease, offering 102 rooms near Paddington. Florence's Santa Croce launched in just 14 days. The company uses a digital-first model for swift openings, highlighted by CEO Niko Karstikko. Demand for flexible, business-oriented accommodations in urban areas is growing, and Bob W caters to this with rapid deployment and consistent guest experience.
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