Why are fashion brands suddenly obsessed with hospitality? 🛍️🍦 From… | Roy Katz | 25 comments
🏷️ SKIMS opened a retro-style diner in LA, Miu Miu offered ice cream and books, Ralph Lauren launched in London, and Louis Vuitton popped up at Heathrow. Fashion brands are creating cafés, restaurants, and pop-ups to foster community and loyalty, capitalizing on post-Covid consumer behavior shifts towards real-life, sensory experiences. These spaces act as inclusive gateways to luxury brands, aiming to draw customers back to physical stores in 2025. 📈
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