Ruyman Gallardo Armas

🛫 In 2025, 57% of frequent travelers reported using airport lounges and 42% visited one in the past year. Despite high demand, 62% would pay more for less crowded spaces, indicating dissatisfaction with current offerings. Access via credit cards, memberships, and pay-per-entry has expanded, diluting exclusivity. Lounges have shifted from loyalty assets to revenue generators. To restore premium value, strategies should include segmented access, capacity planning, and enhanced digital experiences.