In the last 3 months at Ahrefs, we analyzed over 1 billion data points across 11 studies*. Here's what we learned about AI search optimization: 1. YouTube mentions are the single strongest predictor… | Ryan Law | 173 comments
📖 In the last 3 months, Ahrefs analyzed over 1 billion data points in 11 studies on AI search optimization. YouTube mentions are the top predictor of AI visibility (correlation: 0.737). AI Mode and AI Overviews coincide 86% of the time but use different sources, with just 13.7% overlap. AI-driven traffic is led by ChatGPT, which sends 80%+ of traffic, despite Google delivering 345x more overall. Content freshness is crucial, with 76% of top-cited pages refreshed recently.
Share