Why catering can drive growth from holiday feasts to everyday celebrations
🍽 Toast's 2024 survey showed 48% of restaurant decision-makers plan to prioritize catering in the next 12 months. In Q4 2023, catering orders increased before Thanksgiving and peaked in the first three weeks of December. Weekday orders were higher, especially Tuesdays (+25%) and Wednesdays (+26%), while weekend orders declined, with Saturdays 36% and Sundays 53% below the weekly average. Bakery items comprised 32% of Q4 2023 catering orders. The catering industry is projected to grow at a 6.2% compound annual growth rate, reaching $124 billion by 2032. Toast conducted their survey from May 17 to June 2, 2024, with a +/- 4% margin of error at a 95% confidence interval.
Share