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Sarah Stahl

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Stop Letting Vendors Drive Your Tech Problems: A Playbook for Hospitality Operators | Sarah Stahl | 10 comments

🚩 In the hospitality industry, complex tech stacks can be chaotic and detrimental to profits. Charles Groce points out issues like spam flooding CRMs, difficult attribution, and delayed changes. A common problem is vendors controlling crucial systems, leaving operators without ownership. This tech chaos impacts guest experiences. The article provides a playbook to identify red flags, establish minimum viable control, and regain tech stack management without resorting to full DIY. Check who currently owns your domain, hosting, forms, and analytics.
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The one question that tripled our Direct Bookings… “Do you work with creators?” That was one of the first Instagram DMs I intercepted as the new Head of Marketing at a startup treehouse… | Sarah Stahl | 24 comments

🌳 Hosted creators at a treehouse resort weekly. Over two years, 93% direct bookings achieved, generating $1M+ in sales by collaborating with creators. Initial disorganization gave way to a refined strategy with structured agreements. This approach significantly accelerated brand growth. The key takeaway: embrace experimentation, adjusting strategies as you progress. This method is now being used to scale direct bookings across multiple properties.
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