Scott Eddy - 10 Minutes News for Hoteliers

2 min

Here’s the New Rules for Becoming a Successful Hotel Brand in 2026 Let’s stop pretending the old playbook still works. In 2026, hotel brands don’t win because they look luxurious. They win because… | Scott Eddy | 28 comments

📍 In 2026, successful hotel brands focus on psychology over amenities, prioritizing trust and reducing anxiety. Guests seek authenticity, preferring humanized content over polished ads. Employee satisfaction directly impacts guest experiences, driving revenue. Leadership emphasizes clarity, avoiding generic branding that leads to discounting. Technology enhances personalization, with AI fostering relevance. Content shifts from promotion to education, guiding guests. Dominant brands act as media entities, valuing emotional intelligence in hospitality.

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Hospitality keeps talking about growth like it’s a mystery. It isn’t. Growth comes from systems. And nobody proved that louder than Conrad Hilton. Most people think Hilton won because he had hotels.… | Scott Eddy | 29 comments

🏨 In 1919, Conrad Hilton laid the foundation for a hotel empire in Texas after a bank purchase failed. His success stemmed from systematizing hotel operations, documenting procedures, and creating a centralized reservation network, allowing for global scalability. Unlike competitors who remained local, Hilton’s approach set new industry standards. Today’s leaders are challenged to adopt similar systems, ensuring brand consistency and scalability without sole reliance on individual presence. Hilton’s legacy underscores the importance of systems over hustle.

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If I started a school of hospitality today, I wouldn't teach one thing that a robot can memorize or an algorithm can automate. I wouldn't waste a second on surface level skills that sound good in a… | Scott Eddy | 78 comments

🏨 Hospitality is evolving rapidly, focusing on emotional, psychological, and cultural elements. Key skills include understanding human psychology, building a personal brand, and making guests feel emotionally safe. Graduates entering the hospitality field often lack these capabilities, leading to a skills gap. The author proposes a new curriculum with 10 essential skills for future hospitality professionals, emphasizing adaptability, cultural awareness, and lifelong learning to ensure industry survival and success in the next decade.

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Hospitality needs to stop disrespecting marketing. (I can already feel the eye-rolls coming from the hospitality leaders 🙄) Too many hotels treat marketing like an afterthought, like one person… | Scott Eddy | 48 comments

📰 Hospitality leaders, as of September 2025, need to recognize the value of marketing, treating it as a critical investment rather than an afterthought. Expecting one person to handle multiple marketing roles—from social media to SEO—is unrealistic and leads to burnout, turnover, and lost revenue. Each marketing role requires specialized skills and full-time dedication. Without proper investment, hotels risk losing relevance, reach, and guest loyalty. Respecting marketing’s importance ensures sustained growth and higher ROI.

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I’m embarrassed. Not embarrassed of who I am or what I do, but embarrassed that my job even exists in the way it does. I’m embarrassed that in 2025 I still have to walk into hotels and train… | Scott Eddy | 292 comments

🛅 In 2025, the hospitality industry still struggles with basic leadership principles. Executives fail to value employees, leading to high turnover. Social media is undervalued, despite being crucial for brand image and customer engagement. Many brands avoid genuine communication, hiding behind corporate facades instead of connecting with people. Although these issues aren't complex, they persist, hindering the industry's potential for human connection and growth. Brands need to prioritize employee value, social media, and authentic storytelling to succeed.

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How I prepare for 70-80 flights a year and share my 20 travel tips | Scott Eddy posted on the topic | LinkedIn

✈️ Frequent traveler hits 50 flights in 2025, aiming for 70-80 by year-end. Key tips include disinfecting surfaces, carrying a power bank, and using luggage trackers. Stay hydrated, adjust devices to destination time, and download airline apps for updates. Pack essentials in carry-on, choose seats wisely, and opt for morning flights. With 20 practical tips to streamline travel, preparation is emphasized for a stress-free experience. Kindness towards airline staff is encouraged for smoother journeys.

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Whenever I start working with a hotel, I don’t begin by looking at their follower counts or ad spend. I start by asking the marketing team 5 questions. These 5 questions tell me everything I need to… | Scott Eddy | 45 comments

🏨 When analyzing hotel marketing, focus on identifying the dream guest's psychology, crafting a consistent brand story, and measuring ROI beyond vanity metrics. Ensure high AI search rankings and implement systems for guest referrals and loyalty. These factors reveal marketing gaps and readiness for strategic growth. If your team struggles to answer these questions, it may explain underperformance in your marketing efforts.

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Hospitality leaders, you're sleeping on one of the biggest drivers of revenue in today’s market. | Scott Eddy posted on the topic | LinkedIn

🎤 Bad Bunny's residency in Puerto Rico generated over $200 million, booking 48,000+ hotel nights, and boosting local tourism before hurricane season. Taylor Swift's Eras Tour boosted U.S. tourism, driving hotel occupancy, flight capacity, and restaurant sales. Both artists demonstrated that cultural events surpass traditional marketing, urging hospitality leaders to collaborate directly with promoters and artists. Developing experience-centric packages and culturally-aware marketing strategies can harness this economic potential in the hospitality sector.

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