Sean O'Neill and Meghna Maharishi

🛫 Marriott and United Airlines highlight that advertisers miss opportunities by not targeting travelers, who tend to spend more on vacation. United's ad platform, Kinective Media, connects with travelers via its app, lounges, and in-flight screens, noting that 25% of its travelers earn over $250,000 annually. Their efforts gain traction with tourism boards and B2B advertisers, evidenced by a Cayman Islands campaign that led to over 9,000 United bookings.