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Secil Yuksel

7 posts
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  • 3 min

Family First: How Hotels Can Truly Connect with Traveling Parents

🛫 In 2025, 47% of travelers chose multigenerational trips, a 17% increase from the previous year. Hotels like Grano Hotels Solmarina and Hotel Napoleon leverage personalized marketing to attract families. Offers include themed adventures and discounts, such as 50% off a second connecting room. Hotel C Stockholm promotes kids' rooms at 500 SEK with breakfast. These strategies enhance appeal, engagement, and direct bookings, aiming to foster lasting customer loyalty.
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  • 3 min

The Power of Elements Hotel & Spa’s Tailored Website Messages

🏨 Elements Hotel & Spa, Świeradów-Zdrój, launched campaigns targeting early bookers (29+ days in advance) and mobile users, offering a 15% discount for first-time bookings. Personalized campaigns for couples included perks like dinner and massages. Over 3.5 months, they achieved 495 bookings, €300,000 in revenue, and 69 promo code bookings, enhancing personalization to boost engagement and direct bookings across mobile and desktop platforms.
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  • 3 min

From First Click to First Impression: Hotel Website Design Tips

🏨 Who? Hotel website designers. When? Updated strategies for 2025. Where? Online hotel websites. What? Tips for creating engaging and effective hotel website designs. How? Use brand colors consistently, employ contrasting text colors, utilize a maximum of three fonts, and incorporate white space for clarity. Employing authentic images and personalized content is crucial. Test effectiveness with A/B testing and ensure mobile compatibility. THN’s platform provides tools, templates, and an image gallery to enhance design efforts.
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  • 3 min

The Black Friday Effect: Turning Deals into Direct Bookings For Your Hotel Website

💸 Hotels that launched Black Friday campaigns from November 3 to December 2, 2024, saw a 63.8% increase in direct bookings and a 97.5% rise in direct revenue, compared to the previous month. THN analyzed data from over 4,300 hotels and created a guide for maximizing Black Friday opportunities. Effective strategies include email capture, exclusive perks, and connectivity offers like free eSIM data. Extending promotions to days like Cyber Monday and Travel Tuesday can further boost direct bookings.
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  • 5 min

Reinventing the Online Guest Journey in the Caribbean

📱 Caribbean hotels leverage digital personalization to enhance guest engagement and improve direct bookings, targeting travelers from North America, the UK, and emerging segments like bleisure travelers and digital nomads. The Caribbean Hotel and Tourism Association (CHTA) represents the sector across 32 countries, advocating for direct bookings. Properties like Sailrock South Caicos use AI and predictive technology for personalized experiences, boosting guest trust and conversion rates. Intracaribbean travel has rebounded since 2022, despite challenges from carrier losses.
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  • 3 min

From Ghosted to Booked: Win Back Website Visitors Before They Vanish

🎃 Casa Dorada Los Cabos and Arcotel, during Halloween 2025, leveraged seasonality to enhance direct bookings through strategic digital campaigns. Casa Dorada used a layered message strategy with live countdowns to create urgency, while Arcotel presented exit-intent promos to retain potential guests. These methods aimed to boost conversions and ancillary revenue by integrating themed experiences and tailored messages into their digital strategies, maximizing the festive spirit's revenue potential.
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  • 3 min

The eSIM perk: Connectivity as a new conversion-boosting benefit for hotels

📱 Who? The Hotels Network (THN) and hotels using their services. When? Current market trends. Where? Global hotels. What? THN offers free 1GB eSIM data for direct bookings to boost hotel revenue and guest satisfaction. How? Guests download the eSIM, gaining instant local connectivity without SIM cards or roaming fees. Why? To outperform OTAs, enhance traveler experience, and strengthen loyalty with zero additional costs to hoteliers.
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