Secil Yuksel

3 min

Family First: How Hotels Can Truly Connect with Traveling Parents

The family travel market is thriving. In 2025, nearly half of all travelers (47%) chose multigenerational trips, marking a 17% surge from the year before. For hotels, this trend represents a…

View Post

View Post

3 min

The Power of Elements Hotel & Spa’s Tailored Website Messages

Tucked away at the foot of the Jizera Mountains in Świeradów-Zdrój, Elements Hotel & Spa beautifully combines modern design with the serenity of its natural surroundings. With a panoramic spa,…

View Post

View Post

3 min

From First Click to First Impression: Hotel Website Design Tips

Making a strong first impression is essential to start your guests’ online booking journey on a positive note. Since their experience begins with your hotel website, the messages displayed should…

View Post

View Post

3 min

The Black Friday Effect: Turning Deals into Direct Bookings For Your Hotel Website

Black Friday is a shopping event that shapes consumer behavior across industries, and hospitality is no exception. For hoteliers, it presents valuable opportunities to boost direct bookings. To measure its…

View Post

View Post

5 min

Reinventing the Online Guest Journey in the Caribbean

Across the Caribbean, a region renowned for attracting international tourists, hotels are embracing digital personalization to enhance guest engagement and boost direct bookings. As guest expectations evolve and online competition…

View Post

View Post

3 min

From Ghosted to Booked: Win Back Website Visitors Before They Vanish

Few industries feel the impact of seasonality quite like hospitality, especially during spooky season! Halloween is an exciting opportunity for hotels to showcase their offers creatively and thrill their potential…

View Post

View Post

3 min

The eSIM perk: Connectivity as a new conversion-boosting benefit for hotels

In today’s OTA-dominated market, hotels face a persistent challenge: how to convert more guests on their direct channel. While OTAs offer convenience, they also cut into revenue and limit a…

View Post