Si Quan Ong

🌍 In June 2024, travel was the fifth largest industry by organic visibility on the web, highlighting the importance of SEO for generating bookings and attracting customers. Experienced travel SEOs face challenges, such as the industry's composition of various sectors, competition with Google's travel products, and dominance of SERP features. Targeting middle- to bottom-of-the-funnel keywords, like "harry potter walking tour for muggles in london", with a low Keyword Difficulty (KD) score of 6, is advised. This strategy can lead to rankings on top 10 searches even for sites with low Domain Ratings. Ahrefs' Keywords Explorer is used to identify and evaluate keywords with business potential, leveraging a formula considering search volume, click-through rate, conversion rate, and revenue per transaction.