Ascott expands European portfolio and enters Chelsea FC partnership
🏨 The Ascott Limited has added six new European properties, marking the debut of The Unlimited Collection and the expansion of the lyf brand. This 14% increase takes Ascott's portfolio to about 8,000 units across 29 cities. New locations include Colmar, France, and Edinburgh, Glasgow, Leicester, and Manchester in the UK. A strategic partnership with Chelsea Football Club will see Ascott manage 232 units at Stamford Bridge, rebranding to lyf Stamford Bridge London in 2025. The partnership leverages Chelsea's 600 million-strong global fanbase.
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