Into a Bold New Era – Reimagined Rosewood
📍 Rosewood announces a transformation focusing on connection, purpose, and impact. Earlier this year, they launched "Make the Place," an employer brand initiative. Campaigns like "Front Row Tokyo" and "Light Like This" highlighted community ties and storytelling. Rosewood aims to create spaces where people and places enrich each other, redefining luxury through authentic, purpose-driven experiences. Their commitment encompasses both physical and digital guest interactions, aiming to make Rosewood a movement, not just a brand.
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