Breaking Hotel Data Silos (2025): The Case for Interoperability & Clean Data
📈 The hospitality industry's data integration challenges are significant, with 93% of hotel leaders identifying system integration as a top priority in 2025 (Skift Research). MuleSoft reports 95% face data integration hurdles, impacting AI implementation. IBM's data breach report cites a $4.44 million average cost, highlighting the industry's vulnerability. Fragmentation causes revenue erosion and operational inefficiencies, increasing costs. Hotels with unified data see 5–15% revenue and 10–30% marketing ROI increases, emphasizing the need for interoperability.
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