Who’s Telling Your Brand’s Story? Because It’s Probably ChatGPT
📱 In 2025, AI-driven tools like ChatGPT increased retail site visits by 693%, with conversion rates 31% higher than traditional channels. Profound's study revealed that AI brand recommendations vary with each query, often excluding luxury brands from top results, as seen with Nike's ranking ninth. EU's Digital Product Passports, beginning 2027, mandate digital records for products, presenting a strategic opportunity for luxury brands to embed heritage data and ensure accurate AI representation.
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