Hotels can now benefit from ‘Buy Now, Pay Before Check-In’ to drive conversions
🏨 OTAs like Booking.com and MakeMyTrip adopt 'Buy Now, Pay Before Check-In' (BNPBC) to increase direct bookings for hotels. BNPBC allows guests to reserve a room and pay any amount before check-in, boosting revenues by nearly 20%. It mitigates risks compared to 'Pay at Hotel' options, encouraging commitment and reducing no-shows. The system automates payment collection, prompting guests to complete payments, aiding hotels especially during off-seasons. Article by Tarun Goyal, CEO of Simplotel, published on Jul 16, 2024.
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