Marriott CEO Anthony Capuano was asked where AI is showing up in practice. He said the "biggest impact" so far has been on "distribution," or how travelers discover hotels online.

I've now had a few days with Instinct. My takeway - > the moment everyone predicted just arrived. I ran hotel bookings, restaurant …

AI will make hotel booking faster for travelers. And less profitable for hotels. Hotels have spent years pulling travelers into direct channels. …

Roma Nueve Dos Hotel Boutique goes live with Daylight PMS as Grupo Baleine builds a standardized technology foundation designed to support personalized service and future growth. Mexico City, Mexico, September…

💻 Anthropic has released blueprints for building commerce agents using Claude, utilized by Priceline, Shopify, Intuit, Wix, and Square. A demo featuring a fictional company, ACME Travel, shows a revenue management system analyzing demand and recommending pricing changes. The evolving ease of building business software could impact hotel technology, reducing costs and development time, and enabling smaller teams to create specialized tools. Major companies like Priceline are already integrating this technology into production.

💻 OpenAI's GPT‑6 Astra, launched recently, offers significant advantages for hoteliers. It efficiently analyzes guest reviews, identifies service issues, compares group inquiries, and creates multilingual communications. Despite its capabilities, hotels must handle sensitive data, like names and payment details, with approved privacy controls. A guide detailing hotel use cases, data concerns, and pilot project strategies is available upon request.