🏨 In the hotel industry, renovation isn't always the best investment strategy. Rising PIP costs between $10,000 to $25,000 per key, deferred maintenance, and shifting demand have made conversion a mainstream solution. Alternatives like multifamily housing or senior living, driven by market demand, often prove more valuable. A case in Tucson saw a hotel's conversion into apartments quadruple its value. Conversion projects typically take 12-24 months. Owners should assess the property's highest value use, balancing costs and market demand critical.

🛫 74% of travelers expect personalization, yet the same percentage find offers irrelevant, according to the Amadeus Travel Dreams report. In a Shiji Insights talk, Javier Campo emphasized the importance of delivering the right offer at the right moment. Key points include the need for a strategy-first approach, not technology, and orchestrating data and operations effectively. Personalization is about the right option at the right time, not more options.