🏨 Sébastien Bazin took the helm at Accor in 2013, transitioning the company from a real estate-focused model to a brand-driven operation. By 2025, revenue reached €5.6 billion, with a record EBITDA of €1.2 billion. Accor expanded its brand portfolio from 11 to 48, covering all hotel segments. With over 110 million members, ALL Accor enhanced customer experience. By June 2026, Accor's pipeline included 268,000 rooms across 1,595 hotels, emphasizing responsible hospitality.