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  • 1 min

Marketplaces are dead. Long live marketplaces. Sam Lessin is right: agentic commerce won’t be decided by protocols. But I’d go further. The protocol debate is a distraction. ACP, UCP, MPP, x402… | Jens Joseph Mannanal

  • 12 October 2026
Marketplaces are dead. Long live marketplaces. Sam Lessin is right: agentic commerce won’t be decided by protocols. But I’d go further. The protocol …
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  • 1 min

Feels like forever that I’ve wanted to be able to estimate the degree of influence various marketing channels have on buyers. And thanks to three advances: 1) The clickstream data we’ve got 2)… | Rand Fishkin | 106 comments

  • 12 October 2026
Feels like forever that I've wanted to be able to estimate the degree of influence various marketing channels have on buyers. And thanks to three …
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  • 1 min

🚨 SHAKE-UP: Booking Holdings (NASDAQ: BKNG) CEO says trust is now the scarce asset: AI drives under 1% of room nights, and mid-60% come DIRECT. Whats actually changing: → LLM referral traffic… | Luis Varona Gómez

  • 12 October 2026
🚨 SHAKE-UP: Booking Holdings (NASDAQ: BKNG) CEO says trust is now the scarce asset: AI drives under 1% of room nights, and mid-60% come DIRECT. …
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  • 1 min

Union Workers Strike at Six Downtown Chicago Hotels Ahead of Marathon; 40 More Hotels Could Join

  • 10 October 2026
🚧 Hundreds of union workers from six downtown Chicago hotels commenced a strike on Friday, October 9, two days before the Chicago Marathon. Initiated by Unite Here Local 1, the strike may expand to 40 more hotels. Over 7,000 workers from 46 hotels voted for a strike as contracts expired on August 31. Currently, the walkout includes three Marriott, two Hilton, and one Millennium property. Local 1 President Karen Kent suggests possible further actions.
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  • 2 min

hihotels Hosts Regional Conferences to Strengthen Franchisee Support and Celebrate 97% Retention Rate

  • 10 October 2026
📋 October 7, 2026, Atlanta, GA – hihotels hosted Regional Conferences in Edison, NJ, and Spring, TX, focusing on owner feedback and collaboration. The “Moving Up the Leaderboard” theme guided discussions on boosting revenue and guest satisfaction across its five economy brands. Franchisees engaged with leadership during the “On the Fairway” session. hihotels boasts a 97% retention rate, with nearly 20% of owners over 30 years. Initiatives include sales education, cost control, and a referral program.
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  • 1 min

From Measurement to Action: The AI and Automation Guide for Modern Marketers | Fospha

  • 9 October 2026
How to use AI and automation in your measurement to decide and act before the opportunity's gone
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  • 4 min

All Survey Respondents Lie (They Just Don’t Know It)

  • 9 October 2026
Everybody lies. That was the operating philosophy of Dr. Gregory House, the fictional diagnostician who solved medical mysteries by refusing to trust …
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  • 4 min

Hybrid Events for Hotels and Venues: Add a Virtual Audience

  • 8 October 2026
Meeting and event clients expect more from venues than a room, a projector, and coffee. Many now ask a simple question during the sales call: “Can remote participants join?” For…
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  • 2 min

Nobody wants to take over a hotel if the job means working 14 hours a day. We bought one anyway—and redesigned the job. At a recent local hotelier meeting, an older hotel owner explained why he -… | Simona Eicher

  • 8 October 2026
Nobody wants to take over a hotel if the job means working 14 hours a day. We bought one anyway—and redesigned the job. At a recent local hotelier …
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  • 1 min

Visit Sweden has launched The Introvert Travel Agency

  • 8 October 2026
Visit Sweden has launched The Introvert Travel Agency, a holiday planning concept for travellers who would quite like a break from making …
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  • The Hotel Internet Is Controlled by a Handful of Brands

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  • Italian hotel tech company Blastness accelerates international expansion with launch of BlastnessPay
    • 6 October 2026
  • Influence Society: As AI Reshapes Hotel Marketing, Hotels Need Stronger Brands to Stay Visible and Be Chosen
    • 6 October 2026
  • AI May Finally Fix the Hotel Technology We Never Fixed
    • 7 October 2026
  • Agentic is Booking Travel, But…
    • 7 October 2026
  • More than three-quarters of US property managers expect revenue growth in 2027, even as competition intensifies, KeyData finds
    • 5 October 2026
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  • Monitor your blind spots: Is AI getting your hotel right? 
  • Shiji spent a year testing AI on its own people before offering it to a single hotel
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
    The visibility game just got serious for hoteliers
Top News
  • Mews Survey Reveals 89% of Travelers Prefer AI for Repetitive Tasks, Highlighting Importance of Human Interaction in Hotels
    • 12 October 2026
  • AI's Role in Hotel Bookings Grows: 119% Increase in AI-Driven Visits to US Travel Sites in July
    • 12 October 2026
  • German Hotel Investment Market Sees €600 Million in Transactions in H1 2026, Down from €1.1 Billion in 2025
    • 9 October 2026
  • Marriott's Nine-Year Alibaba Partnership Gives AI Agent Superior Booking Capabilities, Boosting Chinese Market Success
    • 9 October 2026
  • Gen Z and Trailing Millennials Redefine U.S. Travel Preferences, Influencing Hotel Strategies with Digital and Social Media Trends
    • 9 October 2026
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  • Monitor your blind spots: Is AI getting your hotel right? 

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  • Shiji spent a year testing AI on its own people before offering it to a single hotel

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  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

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