European travelers aren't rejecting technology, they're getting selective about who earns their trust. Friends and family remain the top planning source at 50% trust, ahead of retail agents at 37%. AI usage is rising, but trust in AI results holds around 17-20%. Data sharing rises with concrete, transactional benefits and drops with opaque personalization. Country gaps matter: U.K. travelers are more open, Germans more cautious, French more skeptical. Trust is now a product requirement.

Latin American travelers remain highly motivated to travel, with rising costs as the primary constraint and value central to how they choose experiences. Tours, activities and attractions now shape the trip itself, influencing destination choice and drawing outsized engagement from travelers under 35, who book and spend more while still favoring classic sightseeing, cultural and food experiences. Discovery is fragmenting across digital channels, and AI is already established as a planning tool, yet reviews, provider reputation and recommendations still determine what travelers book.

When we ran a poll last month, the overwhelming majority of 9to5Mac readers agreed that Apple should exit the ad business. Ads have now landed in Apple Maps in the US and Canada, and my view is that they are every bit as bad as expected … Apple warned us back in March that we would begin seeing ads in …

AS THE midday sun beats down in Rome, tourists realise with relief that it is time for a pizza. But which one? Lonely Planet, the best-selling …