U.S. Hotel Room Revenue to Rise 1% in 2025, Reaching $207.9 Billion, with Occupancy Declining to 62.3%
📈 In 2025, U.S. hotel room revenue reached $207.9 billion, rising just 1%, with occupancy at 62.3%, marking a decline since 2020. The market has normalized post-pandemic, focusing on fundamentals. Projections for 2026 show room revenue hitting $214.7 billion. Challenges include international headwinds, evolving distribution, and AI's growing influence. OTAs are expanding, while branded direct remains steady. Phocuswright's report analyzes these trends and future prospects.
Share
