ChatGPT Already Knows Your Guest, Just Not Your Hotel
Sébastien Felix of Influence Society argues that ChatGPT and other AI platforms are moving hotel discovery before the website, with Phocuswright reporting that 56% of American travellers used AI to plan or book travel in the previous twelve months. The article explains how consistent hotel data across websites, Google Business, OTAs, reviews and Schema.org markup affects whether AI systems can understand and recommend a property.
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