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White rounded cube shows the TikTok logo on a bright pink background, floating with a soft shadow.
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  • 3 min

TikTok Introduces Mini Dramas for Brands, Projecting $1.3 Billion in US Microdrama Revenue by 2025

📹 TikTok just launched "Mini Dramas" in the US, allowing brands to create episodic content with revenue sharing. This burgeoning format, akin to China's microdramas, is projected to generate $1.3 billion by 2025. Currently, 2.2M to 5M viewers are expected this year. P&G's 55-episode series showcases the potential. Meanwhile, Kalshi leverages AI-generated anime to bypass costly stadium ads, collaborating with Jake Wang's popular sports videos. This creative marketing shift highlights digital platforms' dominance.
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Line chart comparing web traffic to AI services (ChatGPT, Gemini, Claude, DeepSeek, Copilot, Perplexity) from Sep 2024 to Jun 2026, with Google/Bing comparisons; source: Similarweb/Algorithymic data.
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  • 1 min

ChatGPT Experiences Slight Decline Between March and June as Claude and Gemini See Growth in Early 2026

📊 ChatGPT experienced a slight decline between March and June, while Claude and Gemini saw substantial growth in early 2026. Data from Similarweb and other sources like Semrush, BrightEdge, and seoClarity were used to analyze desktop web visits to LLM platforms and AI Overviews' prevalence. Effective AI Search strategies should ensure visibility across all LLMs and avoid actions that could negatively impact sites' rankings on Google or AI Overviews.
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Speaker stands on a raised stage addressing a large audience in a dark conference hall with big screens along the sides reading in Portuguese.
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  • 0 min

The Lodging Conference to Honor Liam Brown with 2026 Above & Beyond Lifetime Achievement Award

PHOENIX, Ariz., July 27, 2026 — Harry Javer, Producer and Founder of The Lodging Conference, one of the industry’s leading events for Hotel Owners, CEOs and Deal Makers, announced today that Liam Brown, 2026 Chair of the American Hotel & Lodging Association (AHLA) Board of Directors and former Group President, U.S. and Canada, Marriott International, […] The post The Lodging Conference to Honor Liam Brown with 2026 Above & Beyond Lifetime Achievement Award appeared first on Today's Hotelier.
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