Marriott Faces Pressure from 51 Hotel Owners to Share $1 Billion Projected from Co-Branded Credit Card Revenue
💳 In March, 51 owners of nearly 1,000 Marriott hotels urged CEO Anthony Capuano and Chairman David Marriott to share more of the projected $1 billion earnings from co-branded credit cards. Marriott anticipates a 35% increase in these fees in 2023 due to higher royalties and increased cardholder spending. Loyalty programs are a lucrative aspect of the hotel industry, causing tension between major hotel groups and franchisees who serve customers redeeming points.
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