Booking.com is showing up in AI search, but their AI referral traffic is still tiny. On Booking Holdings’ Q2 earnings call, CFO Ewout Steenbergen …

So Google just confirmed something that I think a lot of people in hospitality aren't fully paying attention to yet. They're testing agentic hotel …

📈 Direct-to-consumer (DTC) brands are shifting focus from performance marketing towards brand development. AI-driven performance marketing is becoming commoditized, yet brand visibility remains scarce and valuable. Ops and tech, like commerce platforms and cloud services, are commodities. Success depends on building brand equity through editorial content and partnerships, which are defensible and add to AI's data corpus. A cultural shift is necessary for companies to prioritize brand metrics alongside performance dashboards.