Boutique & Luxury Lodging Association's 2026 Conference in New York Focuses on 'Third Space Renaissance' Theme
📰 On June 3, the Boutique & Luxury Lodging Association (BLLA) held its annual investment conference in New York, moderated by Ariela Goharik Kiradjian. Key themes included "The Third Space Renaissance," with panels on cultural authenticity, wellness, and the importance of local involvement. Shane Davis and Adriana Marianella highlighted genuine passion over trends, while Ross Michaels emphasized irreplaceable physical experiences. By 2028, "third space" risks becoming a clichéd term as trends evolve.
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