The Indie Hotel SEO Equity Report: Berlin
We pulled the actual branded-search numbers for Berlin’s independent hotels — who people go looking for by name, and who’s quietly building their …
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The trust economy: How European travelers decide who to believe
European travelers aren't rejecting technology, they're getting selective about who earns their trust. Friends and family remain the top planning source at 50% trust, ahead of retail agents at 37%. AI usage is rising, but trust in AI results holds around 17-20%. Data sharing rises with concrete, transactional benefits and drops with opaque personalization. Country gaps matter: U.K. travelers are more open, Germans more cautious, French more skeptical. Trust is now a product requirement.
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The Latin American Experiences Traveler
Latin American travelers remain highly motivated to travel, with rising costs as the primary constraint and value central to how they choose experiences. Tours, activities and attractions now shape the trip itself, influencing destination choice and drawing outsized engagement from travelers under 35, who book and spend more while still favoring classic sightseeing, cultural and food experiences. Discovery is fragmenting across digital channels, and AI is already established as a planning tool, yet reviews, provider reputation and recommendations still determine what travelers book.
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ChatGPT shopping results are now ONLY from brands that send it product feeds. I’ve been paying attention to how ChatGPT gets shopping data and for a long time it was coming from scraping PDPs and… | Juozas Kaziukėnas
ChatGPT shopping results are now ONLY from brands that send it product feeds. I've been paying attention to how ChatGPT gets shopping data and for a …
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Ads have landed in Apple Maps, and they are as bad as expected
When we ran a poll last month, the overwhelming majority of 9to5Mac readers agreed that Apple should exit the ad business. Ads have now landed in Apple Maps in the US and Canada, and my view is that they are every bit as bad as expected … Apple warned us back in March that we would begin seeing ads in …
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Can AI save tourists from the TikTok herd?
AS THE midday sun beats down in Rome, tourists realise with relief that it is time for a pizza. But which one? Lonely Planet, the best-selling …
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And here we go.. 🙃 Ads are coming to ChatGPT in Europe. Google monetised search OTAs monetised hotel distribution Now ChatGPT may monetise the answer itself.. For hotels, this could become a… | Thibault Catala
And here we go.. 🙃 Ads are coming to ChatGPT in Europe. Google monetised search OTAs monetised hotel distribution Now ChatGPT may monetise the …
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Top Talent Awards: Wayne Williams, chief financial officer, Minor Hotels
Wayne Williams’ entry into hospitality was not of design, but of circumstance. Coming from modest means, full-time university was not an option. Instead, straight out of high school, he took…
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Airbnb on Tuesday named Pepijn Rijvers, who ran Booking.com’s hotels and short-term rental business, as its new chief business officer. He succeeds Dave Stephenson. The move comes as Airbnb treats… | Skift | 12 comments
Airbnb on Tuesday named Pepijn Rijvers, who ran Booking.com’s hotels and short-term rental business, as its new chief business officer. He succeeds …
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It’s incredible to see how Google is strengthening its position in travel. I almost stopped using Google myself. I use Grok for search, ask AI to cite everything, and then go directly to hotels… | Ashkhen Gevondyan
It’s incredible to see how Google is strengthening its position in travel. I almost stopped using Google myself. I use Grok for search, ask AI to …
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