Google warns hotels and travel companies risk losing AI bookings without accurate rates, amenities and cancellation terms
🏨 Google’s Christie Travers-Smith warned at the WTTC Global Summit that travel businesses risk losing AI-driven bookings without accurate amenities, prices and cancellation terms. Hotel Online tests showed AI agents reaching major hotel groups’ checkout pages. Wyndham CEO Geoff Ballotti is supplying agents with rates and availability directly. The author, with 25 years in travel, says inconsistent information across platforms makes businesses harder for AI to understand and recommend.
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