At €76.3 billion in 2025 travel spending, Germany set a new record and extended its lead as Europe's largest outbound travel market. That 5% growth came despite two years of GDP contraction, a surge in geopolitical disruption and a meaningful reshuffling of destination demand as travelers avoided Middle East routes and redirected to Southern Europe. Phocuswright'sGermany Travel Market Essentials 2026 examines the forces behind that growth, the structural vulnerabilities that could restrain it in 2026 and the outlook for a market forecast to sustain 4% average annual growth once the current conflict stabilizes.

Keeping It Practical for Hoteliers By Rahul Patel, AAHOA Chairman (2026-2027) Innovation is a word we hear everywhere – but for hotel owners, the real question is simple: Does it actually help your business? For most AAHOA Members, innovation isn’t about chasing the latest trend. It’s about finding solutions that improve operations, reduce costs, and […] The post Innovation That Works appeared first on Today's Hotelier.

Hospitality at the Crossroads of Technology and Tradition By Laura Lee Blake, ESQ., AAHOA President & CEO Innovation has always defined the hospitality industry. From the first roadside inns that served weary travelers to today’s digitally connected hotels, our business has continually evolved to meet the needs of the moment. Much like the Industrial Revolution […] The post Innovating with Intention appeared first on Today's Hotelier.

By AAHOA Staff Image: NeoLeo/stock.adobe.com The post 5 Things to Know About AAHOA This June appeared first on Today's Hotelier.

Meet the winner of the AAHOACON26 Tech Pitch Competition By Cathleen Draper In a rapidly evolving landscape, staying ahead requires vigilance and foresight. Luckily for hotel owners, there are plenty of companies forging ahead with products and applications that promise to boost profitability, simplify operations, enhance staff engagement, and revolutionize guest experiences. The AAHOACON26 Tech […] The post Next-Gen Tech Checks In appeared first on Today's Hotelier.

Agentic AI is reshaping how travelers find and book hotels By Cathleen Draper Artificial intelligence is no longer just a buzzword in hospitality – it’s actively running operations, fielding guest inquiries, and filling hotel rooms. At the center of this transformation is a new class of AI: Agentic. Agentic AI plans, takes action, and completes […] The post Own the Guest, Not the Asset appeared first on Today's Hotelier.

How hotel loyalty programs are evolving to meet new guest wants and drive direct bookings By Cathleen Draper Hotel loyalty programs have long operated on a simple promise: Stay often, earn points, get a free night. But that model is rapidly evolving to something more nuanced – and more competitive, and guests are latching on. […] The post The New Hotel Loyalty Playbook appeared first on Today's Hotelier.

Today’s smart tech, via the Internet of Things, is taking savings to the next level By A.D. Thompson The guest-facing side of the Internet of Things (IoT) is sexy. Lights that dim on command. Keyless entry. Asking Alexa to arrange for room service. Your guests love it. But, for hoteliers, sexy is toilets that don’t […] The post Efficiency Proficiency appeared first on Today's Hotelier.

How GEO is driving hotel discoverability By Romal (RJ) Jayswal For decades, the hospitality industry has operated under a predictable digital playbook: Search Engine Optimization (SEO). Location, brand, and price were the key ingredients of guest discovery. Hotels fought for the top spot on Google, obsessing over keywords like “Best Hotel in Austin” and competing […] The post From Keywords to Conversations appeared first on Today's Hotelier.