📰 Marriott spent over $40 million on U.S. national TV ads in early 2026, with $35.5 million on Marriott Bonvoy and masterbrand campaigns. This accounted for 45% of the total $77.5 million spent by hotel brands. Despite the investment, Airbnb gained more impressions during the FIFA World Cup. Fairfield Inn & Suites was the leading sub-brand, spending $3.3 million, followed by Courtyard.

📈 May 19, 2026, Paris: Aroxys, founded in 2024 by Ara Adjennian, leads a €200 million redevelopment of the Rue de Rivoli building, 90% owned by Brookfield. The €300 million acquisition from Galeries Lafayette will transform 60% of the building into retail and hotel space over four years. Shein's presence has depleted BHV Marais' departments, leaving 30,000 square meters unoccupied. Brookfield targets international clientele, while staffing reductions are anticipated.

Capella Hotel Group has appointed Christian Westbeld as regional general manager, Southeast Asia, overseeing Capella Singapore, Capella Ubud and Capella Hanoi. Westbeld’s hospitality leadership journey spans 25 years across four…

🗺 In the high-net-worth travel sector, LVMH’s model is key. Bernard Arnault’s multi-billion-dollar empire thrives on legacy and "savoir-faire." Travel advisors are urged to focus on provenance over mere amenities to capture heritage-driven clients. Unlike algorithmic Online Travel Agencies, human curation offers deep historical context. Advisors using the LVMH mindset can transform travel into an intellectual pursuit, framing heritage properties not just as accommodations but as cultural experiences, thus enhancing the traveler's connection to place.

📈 Joe Margison was named CEO of Virgin Hotels Collection in October 2025 after serving as Interim CEO. With over 25 years in investment, finance, real estate, and branded businesses, Margison's leadership will guide Virgin's growth. He previously worked with Virgin Group and New Zealand Superannuation Fund. The group is expanding with Virgin Hotels Atlanta and a Marrakech property, both opening in 2027. Margison emphasizes Virgin's unique spirit and experience-led hospitality.