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Metal AI chip on a dark circuit board, with large 'AI' and 'Artificial Intelligence' text
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  • 5 min

DTC Brands Shift Focus from Performance Marketing to Building Strong Brand Identity Amid AI Advances

📈 Direct-to-consumer (DTC) brands are shifting focus from performance marketing towards brand development. AI-driven performance marketing is becoming commoditized, yet brand visibility remains scarce and valuable. Ops and tech, like commerce platforms and cloud services, are commodities. Success depends on building brand equity through editorial content and partnerships, which are defensible and add to AI's data corpus. A cultural shift is necessary for companies to prioritize brand metrics alongside performance dashboards.
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Desk setup with two potted plants, an open MacBook Pro showing a slide that reads 'Driving your business,' and a white iMac nearby with papers and books on the wooden desk.
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  • 0 min

The Work Outlasts the Title

By Rahul Patel, AAHOA Chairman (2026-2027) Ten years ago, Today’s Hotelier published its first issue under the leadership of Past Chairmen Jay (Jimmy) Patel (2015-16) and Bharat (Bruce) Patel (2016-17). In a joint editorial, they wrote: “Where our predecessors were united by nationality and culture, the AAHOA of today rests upon the bedrock of unified […] The post The Work Outlasts the Title appeared first on Today's Hotelier.
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Open photo album with black-and-white family photos on brown pages; hands hold the edges of the scrapbook.
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A Legacy to be Most Proud Of

By Laura Lee Blake, ESQ., AAHOA President & CEO When Abraham Lincoln delivered his first inaugural address in March of 1861, the United States stood at a crossroads so severe that many doubted the nation would survive it. He did not minimize what lay ahead. He did not pretend the road would be easy. But […] The post A Legacy to be Most Proud Of appeared first on Today's Hotelier.
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