💾 Stayntouch introduced UpsellPRO, an Attribute-Based Selling (ABS) technology for hoteliers, following a report with NYU SPS Jonathan M. Tisch Center of Hospitality showing 50% of travelers with booking windows of more than one month would spend more for ABS. Experts from Navesink Advisory Group, DataArt/GAIPAN, Hospitality Technology Consulting, IDeaS, and Stayntouch discussed ABS benefits like control over booking, increased visibility, and dynamic pricing. ABS can enhance guest satisfaction, revenue, and upselling opportunities, with potential to influence hotel purchasing strategies, design, and guest engagement.
🏠 Stayntouch, a global leader in hotel technology, launched UpsellPRO for attribute-based selling (ABS), following a report with NYU's Tisch Center of Hospitality showing half of respondents with over one-month booking windows willing to spend more for ABS access. Benefits include control over bookings, increased upselling, and dynamic pricing. Insights from industry experts Flo Lugli, George Roukas, John Burns, Klaus Kohlmayr, and Nichole Dehler highlight ABS's influence on guest preferences, revenue, and personalized experiences.
🔔 Stayntouch, a leader in cloud hotel PMS and guest-centric technology, introduced UpsellPRO, enabling hotels to market room features individually during booking. Partnering with NYU SPS Jonathan M. Tisch Center of Hospitality, they found that roughly 50% of respondents with over a month booking window would pay more for ABS. The panel, including experts Flo Lugli, George Roukas, John Burns, Klaus Kohlmayr, and Nichole Dehler, discussed ABS benefits like expanded booking control, increased visibility for upselling, and enhanced personalization. ABS offers insights into guest preferences, creating opportunities for higher satisfaction and revenue. The industry, influenced by the airline's unbundling approach, seeks a unified definition of ABS to avoid consumer dissatisfaction and an overload of choices.
☠️ TikTok introduces GMV Max Ads to automate ad campaigns on TikTok Shop, potentially leaving media buyers unemployed. Rankster Team reports on August 01, 2024, about the AI-driven campaigns that use existing content to achieve set ROI goals. While effective, high ad spend is required, and it leaves users in the dark about which content performs best. The system also prohibits running manual ads alongside GMV Max ads. Despite the downsides, the strategy indicates a shift in focus from ads to content creation.
📈 Restaurant365's midyear industry survey, covering nearly 3,700 QSR and dining locations, reveals 80% experienced labor cost increases, primarily between 1-5% in 2024. Food costs also increased for 80%, with 51% seeing a 1-5% rise and 40% observing a 6-14% hike. Sales remain top concerns for 38% of leaders, though 49% reported sales growth. Investment focus for 2024 includes sales and marketing technology for 39% of leaders, while 37% aim to enhance staff training and benefits. Over half (55%) train staff 1-2 hours weekly, with 40% using shoulder-to-shoulder training methods. Revenue boosting strategies involve 37% expanding catering and 24% prioritizing takeout/delivery. Sustainability practices are adopted by 68%, with 39% tracking food waste.
🍴 Restaurant365's midyear industry survey of nearly 3,700 QSR and dining locations reveals top 2024 challenges: labor cost increases (80% of operators, with 64% noting a 1-5% rise), food cost increases (80% reported, 51% seeing 1-5%, 40% noting 6-14%), and sales concerns (38%). Despite challenges, 49% experienced sales growth. Investment shifts towards back-of-house tech, marketing, and staff training with 37% focusing on staff enhancements, and 55% allocating 1-2 hours weekly for training. Sustainability measures are adopted by 68%, including food waste tracking (39%).
📈 Restaurant365's midyear industry survey, representing nearly 3,700 dining locations, reveals key 2024 challenges: 80% report increased labor costs (1%-5% for 64%), and 80% note higher food costs (1%-5% for 51%, 6%-14% for 40%). Sales top the concern for 38%, with 49% seeing a rise and 34% a decline. To counter issues, 39% will invest in sales and marketing tech, while 37% focus on staff benefits and training. Over half (55%) train employees 1-2 hours weekly, predominantly via shoulder-to-shoulder methods (40%). Sustainability efforts are noted by 68%, with 39% implementing food waste tracking.
💸 Attribute-based selling (ABS) revolutionizes hotel booking by offering guests the choice to select room features and amenities during reservation. ABS enhances guest satisfaction, increases average daily rates (ADR), and optimizes revenue per available room (RevPAR). Peter Waters of Amadeus predicts hotels moving from room-sellers to merchandisers. For implementation, ABS complexity and the potential revenue benefit must be weighed, advises Andrew Rubinacci of FLYR. Priya Rajamani of Stayntouch emphasizes ABS can be integrated with existing technology. Hoteliers should evaluate tech capabilities, understand their property's unique attributes, assess market demand, consider staff impact, perform cost-benefit analyses, pilot the program, and be patient with adoption, following the crawl-walk-run approach.
📱 Guesty, a property management software platform, launched ReplyAI, an automated messaging service, after a soft launch in February. ReplyAI saves over 40% of accounts from writing more than 20% of messages and is used for 50% of incoming messages on high-usage accounts. It uses generative AI algorithms for natural, accurate responses, supporting 12+ languages and designed to streamline guest communications without exiting the Guesty platform. CEO Amiad Soto emphasizes AI's role in enhancing guest experience and operational efficiency. ReplyAI is part of Guesty's intelligent Property Management System which includes other AI tools like PriceOptimizer.