Automatic

💾 Stayntouch, a hotel technology provider, released UpsellPRO for Attribute-Based Selling (ABS) to help hotels market room features separately during booking. A partnership report with NYU's Tisch Center showed half of respondents with over a month booking window would pay more for ABS. Experts highlighted the benefits of ABS for hoteliers, including better booking control, increased upselling, and dynamic pricing. Insights suggest ABS enhances guest preference insights, satisfaction, revenue, and engagement with hotel services. Leaders in hotel tech and consulting shared their thoughts, emphasizing the importance of industry consensus and the potential of ABS to revolutionize hotel profitability.

📊 The RTN community, formed five years ago, aimed to simplify integration in the restaurant industry. It has since established three main data standards: RTN Menu Synchronization, RTN Transactional Data, and RTN Customer Record Data Standards. The standards are designed to allow systems to consistently access and exchange data. RTN's Object Model Repository now makes these standards more accessible by providing visual attributes and enabling JSON or XML message generation. Industry leaders like Jim Clagett from Jack in the Box, Russel Cotter from Chipotle, and Shelly Rupel from Devour acknowledge the positive impact of these standards. These efforts are likened to the "Rosetta Stone for Business and IT" and the "DNA for application integration." Sandy Angel of AHLA relates over 20 years of similar work in the hotel industry. Christopher Sebes and Robert Peterson, both RTN Industry Champions, emphasize the ease of building integrations with these standards. A case study with Cacy Bedoka-Merrifield from Jack in the Box and Del Taco demonstrates the practical benefits of the Object Model Repository for standardizing menu data.

🔔 Stayntouch, a leader in cloud hotel PMS and guest-centric technology, introduced UpsellPRO, enabling hotels to market room features individually during booking. Partnering with NYU SPS Jonathan M. Tisch Center of Hospitality, they found that roughly 50% of respondents with over a month booking window would pay more for ABS. The panel, including experts Flo Lugli, George Roukas, John Burns, Klaus Kohlmayr, and Nichole Dehler, discussed ABS benefits like expanded booking control, increased visibility for upselling, and enhanced personalization. ABS offers insights into guest preferences, creating opportunities for higher satisfaction and revenue. The industry, influenced by the airline's unbundling approach, seeks a unified definition of ABS to avoid consumer dissatisfaction and an overload of choices.